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Update documentation location
Signed-off-by: Keith Battocchi <kebatt@microsoft.com>
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README.md

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[![Supported Python versions](https://img.shields.io/pypi/pyversions/econml.svg)](https://pypi.org/project/econml/)
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<h1>
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<a href="https://econml.azurewebsites.net/">
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<a href="https://www.pywhy.org/EconML/">
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<img src="doc/econml-logo-icon.png" width="80px" align="left" style="margin-right: 10px;", alt="econml-logo">
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</a> EconML: A Python Package for ML-Based Heterogeneous Treatment Effects Estimation
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</h1>
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One of the biggest promises of machine learning is to automate decision making in a multitude of domains. At the core of many data-driven personalized decision scenarios is the estimation of heterogeneous treatment effects: what is the causal effect of an intervention on an outcome of interest for a sample with a particular set of features? In a nutshell, this toolkit is designed to measure the causal effect of some treatment variable(s) `T` on an outcome
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variable `Y`, controlling for a set of features `X, W` and how does that effect vary as a function of `X`. The methods implemented are applicable even with observational (non-experimental or historical) datasets. For the estimation results to have a causal interpretation, some methods assume no unobserved confounders (i.e. there is no unobserved variable not included in `X, W` that simultaneously has an effect on both `T` and `Y`), while others assume access to an instrument `Z` (i.e. an observed variable `Z` that has an effect on the treatment `T` but no direct effect on the outcome `Y`). Most methods provide confidence intervals and inference results.
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For detailed information about the package, consult the documentation at https://econml.azurewebsites.net/.
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For detailed information about the package, consult the documentation at https://www.pywhy.org/EconML/.
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For information on use cases and background material on causal inference and heterogeneous treatment effects see our webpage at https://www.microsoft.com/en-us/research/project/econml/
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![image](images/policy_tree.png)
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To see more complex examples, go to the [notebooks](https://github.com/py-why/EconML/tree/main/notebooks) section of the repository. For a more detailed description of the treatment effect estimation algorithms, see the EconML [documentation](https://econml.azurewebsites.net/).
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To see more complex examples, go to the [notebooks](https://github.com/py-why/EconML/tree/main/notebooks) section of the repository. For a more detailed description of the treatment effect estimation algorithms, see the EconML [documentation](https://www.pywhy.org/EconML/).
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# For Developers
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notebooks/Causal Forest and Orthogonal Random Forest Examples.ipynb

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"# Orthogonal Random Forest and Causal Forest: Use Cases and Examples\n",
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"\n",
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"Causal Forests and Generalized Random Forests are a flexible method for estimating treatment effect heterogeneity with Random Forests. Orthogonal Random Forest (ORF) combines orthogonalization, a technique that effectively removes the confounding effect in two-stage estimation, with generalized random forests. Due to the orthogonalization aspect of this method, the ORF performs especially well in the presence of high-dimensional confounders. For more details, see [this paper](https://arxiv.org/abs/1806.03467) or the [EconML docummentation](https://econml.azurewebsites.net/).\n",
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"Causal Forests and Generalized Random Forests are a flexible method for estimating treatment effect heterogeneity with Random Forests. Orthogonal Random Forest (ORF) combines orthogonalization, a technique that effectively removes the confounding effect in two-stage estimation, with generalized random forests. Due to the orthogonalization aspect of this method, the ORF performs especially well in the presence of high-dimensional confounders. For more details, see [this paper](https://arxiv.org/abs/1806.03467) or the [EconML docummentation](https://www.pywhy.org/EconML/).\n",
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"\n",
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"The EconML SDK implements the following OrthoForest variants:\n",
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notebooks/CustomerScenarios/Case Study - Customer Segmentation at An Online Media Company - EconML + DoWhy.ipynb

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"* Interpret the resulting individual-level treatment effects\n",
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"* Make the policy decision beats the previous and baseline policies\n",
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"\n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://econml.azurewebsites.net/). \n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://www.pywhy.org/EconML/). \n",
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"\n",
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"To learn more about what DoWhy can do for you, visit the [GitHub page](https://github.com/py-why/dowhy) or [documentation](https://www.pywhy.org/dowhy/).\n"
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notebooks/CustomerScenarios/Case Study - Customer Segmentation at An Online Media Company.ipynb

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"* Interpret the resulting individual-level treatment effects\n",
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"* Make the policy decision beats the previous and baseline policies\n",
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"\n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://econml.azurewebsites.net/). "
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://www.pywhy.org/EconML/). "
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notebooks/CustomerScenarios/Case Study - Long-Term Return-on-Investment via Short-Term Proxies.ipynb

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"* use Machine Learning to enable estimation with high-dimensional surrogates and controls\n",
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"* solve a complex problem using an unified pipeline with only a few lines of code\n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://econml.azurewebsites.net/). "
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://www.pywhy.org/EconML/). "
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notebooks/CustomerScenarios/Case Study - Multi-investment Attribution at A Software Company - EconML + DoWhy.ipynb

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"* Build investment policies around the learned effects\n",
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"* Test causal assumptions and investigate the robustness of the estimates\n",
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"\n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://econml.azurewebsites.net/). \n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://www.pywhy.org/EconML/). \n",
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"To learn more about what DoWhy can do for you, visit the [GitHub page](https://github.com/py-why/dowhy) or [documentation](https://www.pywhy.org/dowhy/)."
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notebooks/CustomerScenarios/Case Study - Multi-investment Attribution at A Software Company.ipynb

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"* Interpret the resulting individual-level treatment effects\n",
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"* Build investment policies around the learned effects\n",
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"\n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://econml.azurewebsites.net/). "
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://www.pywhy.org/EconML/). "
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notebooks/CustomerScenarios/Case Study - Recommendation AB Testing at An Online Travel Company - EconML + DoWhy.ipynb

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"* Intepret individual-level treatment effects\n",
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"* Build policies around the learned effects\n",
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"\n",
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"To learn more about what EconML can do for you, visit the [website](https://aka.ms/econml), [GitHub page](https://github.com/py-why/EconML) or [docummentation](https://econml.azurewebsites.net/).\n",
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"To learn more about what EconML can do for you, visit the [website](https://aka.ms/econml), [GitHub page](https://github.com/py-why/EconML) or [docummentation](https://www.pywhy.org/EconML/).\n",
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"To learn more about what DoWhy can do for you, visit the [GitHub page](https://github.com/py-why/dowhy) or [documentation](https://www.pywhy.org/dowhy/)."
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notebooks/CustomerScenarios/Case Study - Recommendation AB Testing at An Online Travel Company.ipynb

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"* Intepret the resulting individual-level treatment effects\n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://econml.azurewebsites.net/). "
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://www.pywhy.org/EconML/). "
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notebooks/CustomerScenarios/Case Study - Using EconML to evaluate the treatment effect of training program - Lalonde dataset.ipynb

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"* Substantially improve performance when reweighting samples with analytical confidence intervals.\n",
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"* Learn treatment effect heterogeneity and recover the same insight from using observational dataset.\n",
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://econml.azurewebsites.net/). "
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"To learn more about what EconML can do for you, visit our [website](https://aka.ms/econml), our [GitHub page](https://github.com/py-why/EconML) or our [documentation](https://www.pywhy.org/EconML/). "
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