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src/engage/audiences/linked-audiences.md

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## Step 4: Enable your Linked Audience
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After enabling your activation, you'll be redirected to the Audience Overview page, where you can view the audience you created. Segment automatically creates your audience in a disabled state so that it doesn't start running until you're ready. A run is when Segment runs the audience conditions on your data warehouse and sends events downstream. Segment will automatially trigger a run when you enable your audience. The next run time will be dictated by your configured run schedule.
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After turning on your activation, you'll be redirected to the Audience Overview page, where you can view the audience you created. Segment automatically creates your audience in a disabled state so that it doesn't start running until you're ready. A run is when Segment runs the audience conditions on your data warehouse and sends events downstream. Segment automatically triggers a run when you enable your audience. The next run time will be dictated by your configured run schedule.
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To enable your audience, select the **Enabled** toggle, then select **Enable audience**.
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> info ""
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> When configuring an interval run schedule, the system uses a cron-based mechanism anchored to UTC, meaning the next run time aligns with the nearest UTC-based interval cycle, which may shift the schedule relative to your local time zone.
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> When you set a 24-hour interval run schedule at, for example, 4 PM PST, the cron-based system using UTC schedules the next run for 5 PM PST the same day, as it aligns with 12 AM UTC; however, if set after 5 PM PST, like 6 PM PST, the next run will be at 5 PM PST the following day.
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> When you set a 24-hour interval run schedule at, for example, 4 PM PST, the cron-based system using UTC schedules the next run for 5 PM PST the same day, as it aligns with 12 AM UTC; however, if set after 5 PM PST, the next run will be at 5 PM PST the following day.
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## Step 5: Monitor your activation
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