Startup Business Guide: this book explains one topic per page, like a big glossary, easy wiki, quick encyclopedia, or summary notes.
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- Edited by Joel Parker Henderson.
- For questions and suggestions email me.
- How to find startup ideas
- How to find startup mentors
- How to find startup investors
- How to find startup employees
- How to find startup customers
- How to find startup consultants
- How to find startup recruiters
- How to find startup loans
- How to create a minimum viable product
- How to achieve product market fit
- Value proposition
- Elevator pitch
- Pitch deck
- Pitch competition
- Business Model Canvas (BMC)
- Business plan
- Business plan competition
- Demo day
- Market discovery
- Market discovery questions
- Customer discovery
- Customer discovery questions
- Product discovery
- Product discovery questions
- Product-market fit (PMF)
- Continuous learning
- Validated learning
- Build-Measure-Learn
- Minimum viable product (MVP)
- Minimum lovable product (MLP)
- Minimum learnable product (MLnP)
- Minimum Effective Dose (MED)
- Investment Readiness Level (IRL)
- Initial Public Offering (IPO)
- Mergers and Acquisitions (M&A)
- Special Purpose Acquisition Company (SPAC)
- Acquihire
- Unicorn
- Zombie
- Direct sales business model
- Direct sales business model - pros/cons
- Subscription business model
- Subscription business model - pros/cons
- Advertising business model
- Advertising business model - pros/cons
- Marketplace business model
- Marketplace business model - pros/cons
- Franchise business model
- Franchise business model - pros/cons
- Network effects
- Platform effects
- Flywheel effects
- Viral effects
- Moat effects
- Threshold effects
- Scale effects
- Leverage effects
- Monopoly effects
- Five Forces analysis
- PESTLE analysis
- SWOT analysis
- Feasibility analysis
- Stakeholder analysis
- Use case analysis
- Process mapping
- Value stream mapping (VSM)
- Maturity models
- Demand forecasting
- Predictive analytics
- First-mover advantage
- Crossing the chasm
- Early adopters
- Early evangelists
- Cold start problem
- Cold start strategy
- Adtech (Advertising technology)
- Agtech (Agricultural technology)
- Biotech (Biological technology)
- Cleantech (Clean technology)
- Edtech (Educational technology)
- Fintech (Financial technology)
- Govtech (Governmental technology)
- Legtech (Legal technology)
- Martech (Marketing technology)
- Medtech (Medical technology)
- Regtech (Regulatory technology)
- Realtech (Real estate technology)
- Chief Executive Officer (CEO)
- Chief Technology Officer (CTO)
- Chief Financial Officer (CFO)
- Chief Operating Officer (COO)
- Chief Human Resources Officer (CHRO)
- Chief Information Officer (CIO)
- Chief Legal Officer (CLO)
- Chief Product Officer (CPO)
- Chief Marketing Officer (CMO)
- Chief Security Officer (CSO)
- Chief Risk Officer (CSO)
- Executive Director (ED)
- Chairperson of the Board (COB)
- Board of Directors (BOD)
- Board of Advisors (BOA)
- Chief of Staff (CoS)
- Account Executive (AE)
- Account Manager (AM)
- Sales Engineer (SE)
- Product Manager
- Project Manager (PM)
- Partnership Manager
- General Manager (GM)
- Grants Manager
- Community Manager
- Compliance Manager
- Customer Service Representative (CSR)
- Subject Matter Expert (SME)
- Sales department
- Marketing department
- Engineering department
- Operations department
- Customer service department
- Finance department
- Legal department
- Human resources (HR) department
- Risk Management (RM) department
- General and Administrative (G&A) department
- Research and Development (R&D) department
- Investor Relations (IR)
- Government Relations (GR)
- Developer Relations (DR)
- Code of conduct
- Code of ethics
- Membership values
- Leadership values
- Cultural values
- Corporate Social Responsibility (CSR)
- Diversity, Equity, Inclusion, Belonging (DEIB)
- Global Reporting Initiative (GRI)
- Human Development Index (HDI)
- Seventh Generation Principle
- Social value orientation (SVO)
- Triple bottom line (TBL)
- Inclusive language
- Culture fit and values alignment
- Power distance
- Individualism versus collectivism
- Long-term orientation versus short-term orientation
- Uncertainty avoidance
- Indulgence versus restraint
- Masculinity versus femininity
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
- Business-to-Business-to-Consumer (B2B2C)
- Peer-to-Peer (P2P)
- Sales funnel
- Winner-take-all
- Vendor lock-in
- Sales-led growth (SLG)
- Product-led growth (PLG)
- Growth hacking
- Hockey-stick growth
- Cost-plus pricing
- Value-based pricing
- Bundled pricing
- Subscription pricing
- Tiered pricing
- Dynamic pricing
- Pay-what-you-want (PWYW)
- Freemium
- Free trial
- Marketing channels
- Affiliate marketing
- Attribute-based marketing
- Content marketing
- Guerilla marketing
- Word-of-mouth marketing (WOMM)
- Customer relationship management (CRM)
- Stealth mode
- Thought leadership
- Social proof
- Brand value
- Brand equity
- Brand visibility
- Brand association
- Brand loyalty
- Brand marketing
- Brand recognition
- Brand positioning
- Brand ambassador
- Big Hairy Audacious Goal (BHAG)
- Strategic balanced scorecard (SBS)
- Ideation
- Shoshin
- Creative thinking techniques
- Brainstorming
- Thinking hats
- SCAMPER
- Oblique strategies
- Futurespective
- Storyboard
- Storyboard steps
- Gantt chart
- Quad chart
- Objectives and Key Results (OKRs)
- Key Performance Indicators (KPIs)
- Key Risk Indicators (KRIs)
- Critical Success Factors (CSFs)
- Critical To Quality (CTQ)
- Goals, Ideas, Steps, Tasks (GIST)
- Risks, Actions, Issues, Decisions (RAID)
- SPADE decision framework
- SMART criteria
- Cynefin framework
- Issue tracker
- Mind map
- Decision tree
- Decision record
- Business continuity
- Operational resilience
- Crowdsourcing
- Planning poker estimation
- Six Sigma methodology
- DMAIC methodology
- Plan-Do-Check-Act (PDCA)
- OODA loop
- OODA loop v DMAIC cycle v PDCA spiral
- Kaizen
- ADKAR change management model
- Creative Enterprise Zone (CEZ)
- Economic moat
- Economies of scale
- Aggregation theory
- Commoditization of trust
- Go-to-market strategy
- Strategy map
- EBFAS organizational climate
- Project management
- UI/UX
- Big design up front (BDUF)
- Domain-Driven Design (DDD)
- Behavior-Driven Development (BDD)
- Test-Driven Development (TDD)
- Voice of the Customer (VoC)
- Earnings before interest, taxes, amortization (EBITA)
- Annual Recurring Revenue (ARR)
- Burn rate
- Traction
- Lifetime Value (LTV)
- Churn rate
- Customer Acquisition Cost (CAC)
- Net Promoter Score (NPS)
- Employee Net Promoter Score (eNPS)
- Organizational chart
- Chain of command
- Stakeholders
- Roles and responsibilities
- Responsibility assignment matrix (RAM)
- RACI matrix
- PARIS matrix
- Business information systems
- Change management
- Line-of-business (LOB) application
- Front-office applications
- Back-office applications
- Standard Operating Procedure (SOP)
- Playbook
- Runbook
- After-Action Report (AAR)
- Cause-and-effect diagram
- Fishbone diagram: see cause-and-effect diagram
- Five Whys analysis
- Ishikawa diagram: see cause-and-effect diagram
- Non-functional requirements: see system quality attributes
- Root cause analysis (RCA)
- System Quality Attributes (SQAs)
- Quality of Service (QoS) for networks
- Good Enough For Now (GEFN)
- Technical debt
- Refactoring
- Descriptive statistics
- Inferential statistics
- Correlation
- Causation
- Probability
- Variance
- Trend analysis
- Anomaly detection
- Discrete outcome
- Quantitative fallacy
- Regression to the mean
- Bayes' theorem
- Chi-square analysis
- Monte Carlo methods
- Statistical analysis techniques
- AI for business strategy
- AI for product development
- AI for project management
- AI for partner management
- For more, see our AI Starter Guide
- Generally Accepted Accounting Principles (GAAP)
- Profit and loss (P&L)
- Gross profit and net profit
- Assets and liabilities
- Balance sheet
- Financial ratios
- Internal Rate of Return (IRR)
- Return On Investment (ROI)
- Total Cost of Ownership (TCO)
- Discounted Cash Flow (DCF)
- Net Present Value (NPV)
- Fixed costs
- Cost of goods sold (COGS)
- Unit cost
- Inventory turnover
- Carrying costs
- Bootstrapping
- Crowdfunding
- Debt financing
- Small business loan
- Bridge loan
- Convertible note
- Equity financing
- Simple Agreement For Future Equity (SAFE)
- Private equity
- Priced round
- Drag-along rights
- Carried interest
- Due diligence
- Friends and family investor
- Accredited investor
- Venture capital investor
- Angel investor
- Seed investor
- Series A investor
- Series B investor
- Capitalization table
- Term sheet
- Startup equity division
- Vesting schedule
- Vesting cliff
- Sweat equity
- Profit sharing
- Full Ratchet
- Pay-to-play
- Valuation approaches
- Valuation approaches for startups
- Pre-money valuation and post-money valuation
- 409A valuation
- 83(b) election
- Employee stock option pool
- Employee stock purchase plan (ESPP)
- Restricted stock units (RSUs)
- Stock buyback
- Liquidity event
- Liquidation preference
- Lock-up
- 500 Startups
- Accel
- Andreessen Horowitz (a16z)
- Antler
- Bethnal Green Ventures
- Greylock Partners
- Index Ventures
- Kleiner Perkins
- New Enterprise Associates (NEA)
- Sequoia Capital
- Y Combinator (YC)
- Sole proprietorship
- Partnership company
- Limited Liability Company (LLC)
- C Corporation
- S Corporation
- B Corporation
- Employee agreement
- Service agreement
- Consulting agreement
- Subcontracting agreement
- Framework agreement
- Partnership agreement
- Joint Venture agreement (JVA)
- Confidentiality agreement
- Non-disclosure agreement (NDA)
- Non-compete agreement
- Non-solicitation agreement
- Work-for-hire agreement
- Arbitration agreement
- Letter Of Intent (LOI)
- Power Of Attorney (POA)
- Memorandum Of Understanding (MOU): see Letter Of Intent (LOI)
- Master Services Agreement (MSA): see Framework agreement
- Licensing agreement (LA)
- Joint development agreement (JDA)
- Assignment agreement (AA)
- Cooperative Research and Development Agreement (CRADA)
- Facility Use/Service Agreement (FUSA)
- Material Transfer Agreement (MTA)
- Technical Assistance Agreement (TAA)
- Technology Transfer Office (TTO)
- International Standard on Assurance Engagements 3000 (ISAE 3000)
- Service Organization Control 2 (SOC 2)
- Sarbanes-Oxley Act (SOX)
- General Data Protection Regulation (GDPR)
- Americans with Disabilities Act (ADA)
- Health Insurance Portability and Accountability Act (HIPAA)
- Family Educational Rights and Privacy Act (FERPA)
- Payment Card Industry Data Security Standard (PCI DSS)
- The Americas (AMERS) region
- Europe, Middle East, Africa (EMEA) region
- Asia-Pacific (APAC) region
- Latin America (LATAM) region
- Oceania region
- Enterprise sales cycles
- Enterprise account management
- Enterprise Portfolio Project Management (EPPM)
- Enterprise Resource Planning (ERP)
- Enterprise Change Management (ECM)
- Enterprise Architecture (EA)
- Enterprise software
- Brooks' Law
- Conway's Law
- Gresham’s Law
- Hyrum’s Law
- Metcalfe's Law
- Moore's Law
- The Law of Demos (Kapor's Law)
- The Law of Supply and Demand
- The Law of Conservation of Complexity (Tesler's Law)
- The Law of Large Numbers
- The Pareto Principle (The 80/20 Rule)
- The Principle of Least Knowledge (The Law of Demeter)
- Chesterton's fence
- The Tragedy of the Commons
- Quick wins
- Think outside of the box
- Unknown unknowns
- Stretch goal
- Firefighting mode
- For more see our Business Lingo Guide
- A rising tide lifts all boats
- Culture eats strategy for breakfast
- Execution eats strategy for lunch
- A startup is a company that is confused
- Move fast and break things
- Ideas are easy, implementation is hard
- Learn early, learn often
- Make mistakes faster
- Perfect is the enemy of good
- Data beats emotions
- Look for the people who want to change the world
- See things in the present, even if they are in the future