Customer Analytics in R
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Updated
Jul 16, 2023 - R
Customer Analytics in R
Customer segmentation is dividing the customers into segments based on RFM scores. In this project I've used RFM model in R to generate RFM score.
Progetto Web Marketing and Communication Management
K-means as an unsupervised machine learning technique. Customer Segmentation Case.
I describe the methods used to segment customers of a Brazilian online retailer via K-means clustering of their recency, frequency, and monetary value of purchases.
Optimizing Marketing Strategies: RFM Analysis and Machine Learning for Customer Segmentation
A RFM model is implemented to relate to customers in each segment this code has been implemented in R
Easily install and load all Rsquared Academy R packages.
This Online Retail data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011.
Methods for doing customer analytics in R
Tools for Customer Segmentation using RFM Analysis
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