🐾 Footprints for Laravel 5.2+ (UTM and Referrer Tracking)

Footprints is a simple registration attribution tracking solution for Laravel 5.2+

“I know I waste half of my advertising dollars...I just wish I knew which half.” ~ Henry Procter.

By tracking where user signups (or any other kind of registrations) originate from you can ensure that your marketing efforts are more focused.

Footprints makes it easy to look back and see what lead to a user signing up.

Install

Via Composer

$ composer require kyranb/footprints

Add the service provider and (optionally) alias to their relative arrays in config/app.php:

    'providers' => [
        ...
        Kyranb\Footprints\FootprintsServiceProvider::class,
    ],

...

    'aliases' => [
        ...
        'Footprints'   => Kyranb\Footprints\FootprintsFacade::class,
    ],

Publish the config and migration files:

php artisan vendor:publish --provider="Kyranb\Footprints\FootprintsServiceProvider"

Add the TrackRegistrationAttribution trait to the model you wish to track attributions for. For example:

namespace App;

use Illuminate\Auth\Authenticatable;
use Illuminate\Database\Eloquent\Model;
use Kyranb\Footprints\TrackRegistrationAttribution;

class User extends Model
{
    use Authenticatable, TrackRegistrationAttribution;

    /**
     * The database table used by the model.
     *
     * @var string
     */
    protected $table = 'users';

}

Go over the configuration file, most notably the model you wish to track:

connection name (optional - if you need a separated tracking database):

'connection_name' => 'mytrackingdbconnection'

model name:

'model' => 'App\User'

authentication guard:

'guard' => 'web'

the column name:

'model_column_name' => 'user_id'

and attribution duration (in seconds)

'attribution_duration' => 2628000

also you can define some route what you don't want to track:

'landing_page_blacklist' => ['genealabs/laravel-caffeine/drip', 'admin']

if you want to use on multiple subdomain with a wildcard cookie, you can set your custom domain name:

'cookie_domain' => .yourdomain.com

this boolean will allow you to write the tracking data to the db in your queue (optional):

'async' => true

Add the \Kyranb\Footprints\Middleware\CaptureAttributionDataMiddleware::class middleware to App\Http\Kernel.php after the EncryptCookie middleware like so:

    /**
     * The application's global HTTP middleware stack.
     *
     * These middleware are run during every request to your application.
     *
     * @var array
     */
    protected $middleware = [
        \Illuminate\Foundation\Http\Middleware\CheckForMaintenanceMode::class,
        \App\Http\Middleware\EncryptCookies::class,
        \Kyranb\Footprints\Middleware\CaptureAttributionDataMiddleware::class,
    ];

Usage

How does Footprints work?

Footprints tracks the UTM parameters and HTTP refererers from all requests to your application that are sent by un-authenticated uers. Not sure what UTM parameters are? Wikipedia has you covered:

UTM parameters (UTM) is a shortcut for Urchin Traffic Monitor. This text tags allow users to track and analyze traffic sources in analytical tools (f.e. Google Analytics). By adding UTM parameters to URLs, you can identify the source and campaigns that send traffic to your website. When a user clicks a referral link / ad or banner, these parameters are sent to Google Analytics (or other analytical tool), so you can see the effectiveness of each campaign in your reports

Here is example of UTM parameters in a URL: www.wikipedia.org/?utm_source=domain.com&utm_medium=banner&utm_campaign=winter15&utm_content=blue_ad&utm_term=headline_v1

####### There are 5 dimensions of UTM parameters:

• utm_source = name of the source (usually the domain of source website)

• utm_medium = name of the medium; type of traffic (f.e. cpc = paid search, organic = organic search; referral = link from another website etc.)

• utm_campaign = name of the campaign, f.e. name of the campaign in Google AdWords, date of your e-mail campaign, etc.

• utm_content = to distinguish different parts of one campaign; f.e. name of AdGroup in Google AdWords (with auto-tagging you will see the headline of - your ads in this dimension)

• utm_term = to distinguish different parts of one content; f.e.keyword in Google AdWords

What data is tracked for each visit?

• landing_page
• referrer_url
• referrer_domain
• utm_source
• utm_campaign
• utm_medium
• utm_term
• utm_content
• created_at (date of visit)

Get all of a user's visits before registering.

$user = User::find(1);
$user->visits;

Get the attribution data of a user's initial visit before registering.

$user = User::find(1);
$user->initialAttributionData();

Get the attribution data of a user's final visit before registering.

$user = User::find(1);
$user->finalAttributionData();

Change log

Please see the commit history for more information what has changed recently.

Testing

Haven't got round to this yet - PR's welcome ;)

$ composer test

Contributing

If you run into any issues, have suggestions or would like to expand this packages functionality, please open an issue or a pull request :)

License

The MIT License (MIT). Please see License File for more information.