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The goal is to understand how annual members and casual riders use Cyclistic bikes differently. This insight will enable the marketing team to design strategies to convert casual riders into annual members.

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CYCLISTIC-CAPSTON-PROJECT

The Cyclistic bike-share program has become a popular mode of transportation in the city, offering an eco-friendly and convenient way for residents and visitors to navigate urban areas. This Google Capstone project focuses on analyzing Cyclistic's bike-share data to understand usage patterns, identify key user segments, and provide actionable insights for improving the service.The goal is to understand how annual members and casual riders use Cyclistic bikes differently. This insight will enable the marketing team to design strategies to convert casual riders into annual members.

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The goal is to understand how annual members and casual riders use Cyclistic bikes differently. This insight will enable the marketing team to design strategies to convert casual riders into annual members.

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