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A collection of research and survey papers of real-time bidding (RTB) based display advertising techniques.
An attempt of training DNN models to predict ad click-through rate, implemented with Theano.
A benchmarking framework supporting the experiments in KDD'14 paper "Optimal Real-Time Bidding for Display Advertising"
This project is to formalise the iPinYou RTB data into a standard format for further researches.
A framework of statistical arbitrage mining in performance-driven display advertising.
A feedback controller for stabilizing RTB performance to a target value.