Customer-Segmentation-using-Python-in-Machine-Learning

This project deals with real-time data where I have to segment the customers in the form f clusters using the K-Means algorithm

Description

Customer Segmentation is an unsupervised method of targeting the customers in order to increase sales and market goods in a better way

Advantages of Customer Segmentation

• Determine appropriate product pricing.
• Develop customized marketing campaigns.
• Design an optimal distribution strategy.
• Choose specific product features for deployment.
• Prioritize new product development efforts.