Laravel Google Analytics 4 Measurement Protocol EventTracking

A Laravel package to use Measurement Protocol for Google Analytics 4.

Installation

1. Install package via Composer

composer require daikazu/laravel-ga4-event-tracking

2. Set MEASUREMENT_ID and MEASUREMENT_PROTOCOL_API_SECRET in your .env file. You can find this information from: Google Analytics > Admin > Data Streams > [Select Site] > Measurement Protocol API secrets

3. Optional: You can publish the config file by running this command in your terminal/cmd:

php artisan vendor:publish --tag=ga4-event-tracking.config

4. client_id is required to post an event to Google Analytics. This package provides a Blade directive which you can put in your layout file after the Google Analytics Code tracking code. It makes a POST request to the backend to store the client id in the session which is later used to post events to Google Analytics 4.

<!-- Google Analytics Code -->
@sendClientID
<!-- </head> -->

The other option is to call the setClientId($clientId) method on the GA4 facade everytime before calling the sendEvent() method.

Usage

This package provides two ways to send events to Google Analytics 4.

1. Directly

Sending event directly is as simple as calling the sendEvent($eventData) method on the GA4 facade from anywhere in your backend to post event to Google Analytics 4. $eventData contains the name and params of the event as per this reference page. For example:

GA4::sendEvent([
    'name' => 'login',
    'params' => [
        'method' => 'Google',
    ],
]);

sendEvent() method will return an array with the status of the request.

2. Broadcast events to Google Analytics 4 via the Laravel Event System

Add the ShouldBroadcastToAnalytics interface to your event, and you're ready! You don't have to manually bind any listeners.

<?php
namespace App\Events;

use App\Order;
use Daikazu\GA4EventTracking\ShouldBroadcastToAnalytics;
use Illuminate\Foundation\Events\Dispatchable;
use Illuminate\Queue\SerializesModels;

class OrderWasCreated implements ShouldBroadcastToAnalytics
{
    use Dispatchable, SerializesModels;
    public $order;
    public function __construct(Order $order)
    {
        $this->order = $order;
    }
}

There are two additional methods that lets you customize the call to Google Analytics 4.

With the broadcastGA4EventAs method you can customize the name of the Event Action. By default, we use the class name with the class's namespace removed. This method gives you access to the underlying GA4 class as well.

With the withGA4Parameters method you can set the parameters GA4 Event.

<?php
namespace App\Events;
use App\Order;
use Daikazu\GA4EventTracking\ShouldBroadcastToAnalytics;
use Illuminate\Foundation\Events\Dispatchable;
use Illuminate\Queue\SerializesModels;

class OrderWasCreated implements ShouldBroadcastToAnalytics
{
    use Dispatchable, SerializesModels;
    public $order;
    public function __construct(Order $order)
    {
        $this->order = $order;
    }
    
    public function withGA4Parameters(GA4 $ga4){
        return [
            'method' => 'order_form',
            'value' => $this->order->sum_in_cents / 100
        ];
    }


    public function broadcastGA4EventAs(GA4 $ga4)
    {
        return 'CustomEventAction';
    }

}

Handle framework and 3rd-party events

If you want to handle events where you can't add the ShouldBroadcastToAnalytics interface, you can manually register them in your EventServiceProvider using the DispatchAnalyticsJob listener.

<?php
namespace App\Providers;

use Daikazu\GA4EventTracking\Listeners\DispatchAnalyticsJob;
use Illuminate\Auth\Events\Registered;
use Illuminate\Auth\Listeners\SendEmailVerificationNotification;
use Illuminate\Foundation\Support\Providers\EventServiceProvider as ServiceProvider;
class EventServiceProvider extends ServiceProvider

{
    /**
     * The event listener mappings for the application.
     *
     * @var array
     */
    protected $listen = [
        Registered::class => [
            SendEmailVerificationNotification::class,
            DispatchAnalyticsJob::class,
        ],
    ];
}

Debugging Mode

You can also enable debugging mode by calling enableDebugging() method before calling the sendEvent() method. Like so - GA4::enableDebugging()->sendEvent($eventData). The sendEvent() method will return the response (array) from Google Analytics request in that case.

Change log

Please see the changelog for more information on what has changed recently.

Testing

$ composer test

Contributing

Please see contributing.md for details and a todolist.

Security

If you discover any security related issues, please email daikazu@gmail.com instead of using the issue tracker.

Credits

• Mike Wall
• All Contributors

License

MIT. Please see the license file for more information.