UI to show conversion rate and allow redefining conversions

[trieloff]

The new conversion UI will show the calculated conversion rate and allow
to redefine a conversion by taking the current filter contents and using
them as the new conversion definition

• wip(rum-explorer): ui to define conversions
• feat(rum-explorer): allow redefining conversions in the UI
• chore(rum-explorer): remove unused data series
• fix(rum-explorer): conversion specs should operate on facets, not on raw properties
• fix(rum-explorer): show correct conversion count based on conversion spec
• feat(rum-explorer): calculate extra metrics
• fix(rum-explorer): conversion rate is based on page views, not visits

[aem-code-sync]

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