update logo guidance

CONTRIBUTING.md

@@ -134,19 +134,8 @@ start the server automatically.
 
 ### Code organization
 
-Function declarations are placed in `lib/`, not directly in `server.js`.
+There is a [High-level code walkthrough](doc/code-walkthrough.md) describing the layout of the project.
 
-## Logos
+### Logos
 
-We support a wide range of logos via [SimpleIcons][] and encourage you to [contribute logos to that project][simple-icons github].
-
-We also accept logos directly. In general, we do this only when we have a corresponding badge on the homepage, (e.g. the Eclipse logo because we support service badges for the Eclipse Marketplace). We may also approve logos for tools widely used by developers (e.g. our Slack logo). We will happily consider all requests, but don't expect systematic approval, it's at the discretion of the maintainers.
-
-Please minimize checked-in SVG files through [SVGO][]. You can use [svgomg][].
-
-If you want to use a logo that does not meet our guidelines, a custom logo can be passed in a URL parameter by base64 encoding it. For example this badge ![](https://img.shields.io/badge/play-station-blue.svg?logo=data:image/svg%2bxml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEiIHdpZHRoPSI2MDAiIGhlaWdodD0iNjAwIj48cGF0aCBkPSJNMTI5IDExMWMtNTUgNC05MyA2Ni05MyA3OEwwIDM5OGMtMiA3MCAzNiA5MiA2OSA5MWgxYzc5IDAgODctNTcgMTMwLTEyOGgyMDFjNDMgNzEgNTAgMTI4IDEyOSAxMjhoMWMzMyAxIDcxLTIxIDY5LTkxbC0zNi0yMDljMC0xMi00MC03OC05OC03OGgtMTBjLTYzIDAtOTIgMzUtOTIgNDJIMjM2YzAtNy0yOS00Mi05Mi00MmgtMTV6IiBmaWxsPSIjZmZmIi8+PC9zdmc+) could be generated by calling: https://img.shields.io/badge/play-station-blue.svg?logo=data:image/svg%2bxml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEiIHdpZHRoPSI2MDAiIGhlaWdodD0iNjAwIj48cGF0aCBkPSJNMTI5IDExMWMtNTUgNC05MyA2Ni05MyA3OEwwIDM5OGMtMiA3MCAzNiA5MiA2OSA5MWgxYzc5IDAgODctNTcgMTMwLTEyOGgyMDFjNDMgNzEgNTAgMTI4IDEyOSAxMjhoMWMzMyAxIDcxLTIxIDY5LTkxbC0zNi0yMDljMC0xMi00MC03OC05OC03OGgtMTBjLTYzIDAtOTIgMzUtOTIgNDJIMjM2YzAtNy0yOS00Mi05Mi00MmgtMTV6IiBmaWxsPSIjZmZmIi8+PC9zdmc+
-
-[simpleicons]: https://simpleicons.org/
-[simple-icons github]: https://github.com/simple-icons/simple-icons
-[svgo]: https://github.com/svg/svgo
-[svgomg]: https://jakearchibald.github.io/svgomg/
+We have [documentation for logo usage](doc/logos.md) which includes [contribution guidance](doc/logos.md#contributing-logos)

dangerfile.js

@@ -101,7 +101,7 @@ if (logos.created) {
     [
       ':art: Thanks for submitting a logo. <br>',
       'Please ensure your contribution follows our ',
-      '[guidance](https://github.com/badges/shields/blob/master/CONTRIBUTING.md#logos) ',
+      '[guidance](https://github.com/badges/shields/blob/master/doc/logos.md#contributing-logos) ',
       'for logo submissions.',
     ].join('')
   )

doc/logos.md

@@ -0,0 +1,56 @@
+# Logos
+
+## Using Logos
+
+### SimpleIcons
+
+We support a wide range of logos via [SimpleIcons][]. They can be referenced by name e.g:
+
+![](https://img.shields.io/npm/v/npm.svg?logo=javascript) - https://img.shields.io/npm/v/npm.svg?logo=javascript
+
+### Shields logos
+
+We also maintain a small number of custom logos for some services: https://github.com/badges/shields/tree/master/logo They can also be referenced by name and take preference to SimpleIcons e.g:
+
+![](https://img.shields.io/npm/v/npm.svg?logo=npm) - https://img.shields.io/npm/v/npm.svg?logo=npm
+
+### Custom Logos
+
+Any custom logo can be passed in a URL parameter by base64 encoding it. e.g:
+
+![](https://img.shields.io/badge/play-station-blue.svg?logo=data:image/svg%2bxml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEiIHdpZHRoPSI2MDAiIGhlaWdodD0iNjAwIj48cGF0aCBkPSJNMTI5IDExMWMtNTUgNC05MyA2Ni05MyA3OEwwIDM5OGMtMiA3MCAzNiA5MiA2OSA5MWgxYzc5IDAgODctNTcgMTMwLTEyOGgyMDFjNDMgNzEgNTAgMTI4IDEyOSAxMjhoMWMzMyAxIDcxLTIxIDY5LTkxbC0zNi0yMDljMC0xMi00MC03OC05OC03OGgtMTBjLTYzIDAtOTIgMzUtOTIgNDJIMjM2YzAtNy0yOS00Mi05Mi00MmgtMTV6IiBmaWxsPSIjZmZmIi8+PC9zdmc+) - https://img.shields.io/badge/play-station-blue.svg?logo=data:image/svg%2bxml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEiIHdpZHRoPSI2MDAiIGhlaWdodD0iNjAwIj48cGF0aCBkPSJNMTI5IDExMWMtNTUgNC05MyA2Ni05MyA3OEwwIDM5OGMtMiA3MCAzNiA5MiA2OSA5MWgxYzc5IDAgODctNTcgMTMwLTEyOGgyMDFjNDMgNzEgNTAgMTI4IDEyOSAxMjhoMWMzMyAxIDcxLTIxIDY5LTkxbC0zNi0yMDljMC0xMi00MC03OC05OC03OGgtMTBjLTYzIDAtOTIgMzUtOTIgNDJIMjM2YzAtNy0yOS00Mi05Mi00MmgtMTV6IiBmaWxsPSIjZmZmIi8+PC9zdmc+
+
+## Contributing Logos
+
+Our preferred way to consume icons is via the SimpleIcons logo. As a first port of call, we encourage you to contribute logos to [the SimpleIcons project][simple-icons github]. Please review their [guidance](https://github.com/simple-icons/simple-icons/blob/develop/CONTRIBUTING.md) before contributing.
+
+In some cases we may also accept logo submissions directly. In general, we do this only when:
+
+- We have a corresponding badge on the homepage, (e.g. the Eclipse logo because we support service badges for the Eclipse Marketplace). We may also approve logos for other tools widely used by developers.
+- The logo provided in SimpleIcons is unclear when displayed at small size on a badge.
+- There is substantial benefit in using a multi-colored icon over a monochrome icon.
+- The logo doesn't meet the requirements to be included in the SimpleIcons set.
+
+If you are submitting a pull request for a custom logo, please:
+
+- Minimize SVG files through [SVGO][]. This can be done in one of two ways
+  - The [SVGO Command Line Tool][svgo]
+    - Install SVGO
+      - With npm: `npm install -g svgo`
+      - With Homebrew: `brew install svgo`
+    - Run the following command `svgo --precision=3 icon.svg icon.min.svg`
+    - Check if there is a loss of quality in the output, if so increase the precision.
+  - The [SVGOMG Online Tool][svgomg]
+    - Click "Open SVG" and select an SVG file.
+    - Set the precision to about 3, depending on if there is a loss of quality.
+    - Leave the remaining settings untouched (or reset them with the button at the bottom of the settings).
+    - Click the download button.
+- Set a viewbox and ensure the logo is scaled to fit the viewbox, while preserving the logo's original proportions. This means the icon should be touching at least two sides of the viewbox.
+- Ensure the logo is vertically and horizontally centered.
+- Ensure the logo is minified to a single line with no formatting.
+- Ensure the SVG does not contain extraneous attributes.
+
+[simpleicons]: https://simpleicons.org/
+[simple-icons github]: https://github.com/simple-icons/simple-icons
+[svgo]: https://github.com/svg/svgo
+[svgomg]: https://jakearchibald.github.io/svgomg/