Optimizing marketing strategies for successful bank term deposit subscriptions.
Banco Portugal's recent marketing campaigns for bank term deposit subscriptions have fallen short of expectations. This project focuses on analyzing a dataset from a past campaign to uncover key insights and factors that influence a customer's likelihood to subscribe through phone calls.
The main goal of this analysis is to identify the factors that have the greatest impact on a customer's probability of subscribing to a bank term deposit. By understanding these factors, Banco Portugal aims to refine their marketing approach and improve the success rate of their campaigns.
The dataset provided includes information from a previous campaign, including customer attributes, communication details, and subscription outcomes. It offers a rich source of data to explore and extract meaningful patterns.
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Data Exploration: Thoroughly examine the dataset to understand its structure, features, and relationships.
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Feature Analysis: Identify significant features that correlate with successful subscription outcomes.
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Data Preprocessing: Clean and prepare the data for analysis, handling missing values and outliers.
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Statistical Analysis: Perform statistical tests and visualizations to gain insights into feature importance.
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Feature Importance: Determine which factors play a pivotal role in driving successful subscriptions.
We acknowledge the contribution of Banco Portugal for providing the dataset and inspiring this analysis.
This project is licensed under the MIT License.