Contentstack is a headless CMS with an API-first approach that puts content at the centre. It is designed to simplify the process of publication by separating code from content.
A/B Testing is an experiment where two different variants (A and B) of a page are displayed to users. This experiment helps in determining which variation users prefer. It's essentially a systematic approach to understand what works and what doesn't. You can then perform the analysis on user behavior which can help marketing teams during product campaigns and promotions.
In this guide, we will look at the steps involved in performing A/B Testing on your Contentstack-powered websites using Optimizely. Example banner image below :
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Learn about A/B Testing Using Contentstack and Optimizely