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[译] [信息图表] 色彩心理学：设计师的选色指南 #14
[译] [信息图表] 色彩心理学：设计师的选色指南
The Psychology of Color: A Guide for Designers
The color wheel is a tool for understanding color and color relationships.
The most common color wheel is the twelve (12) hue wheel. A color wheel could have as few as six hues or as many as 24, 48, 96 or more.
最常见的色环是 12 色环。通常一个色环包含至少 6 种、多到 24、48、96 或更多种颜色。
There are three primary colors. They are the hues yellow, blue and red. These three colors are the hues that theory can be mixed to make all other colors. If you mix the three primary colors, in theory it would produce black.
色环中有三种原色。它们分别是红、黄、蓝。理论上这三种颜色可以混合出任何其它颜色。当你把这三种颜色混合到一起时，理论上会产生黑色。（译注：本文的三原色理论基于较传统的颜料消减型混合体系，有别于计算机领域常用的 RGB 光源叠加型三基色体系和 CMY 印刷消减型分色体系。延伸阅读： 原色 - 维基百科）
By mixing two primary hues together you create a secondary color. There are three secondary colors. They are the hues green, violet (purple) and orange. Orange from mixing red and yellow, violet (purple) from blue and red, and green from yellow and blue.
The third set of hues are known as tertiary or intermediate colors. These hues are made by mixing adjacent primary and secondary hues. The six tertiary or intermediate colors are yellow-green, blue-green, blue-violet, red-violet, red-orange, and yellow-orange.
Hue: A hue is the purest or brightest form of a color. Hues are colors that have not been mixed with white, gray, or black. The twelve colors around on the outermost part of the wheel are hues.
纯色：纯色是一种颜色最纯最亮的形态，是还没和白、灰或黑色进行混合时的形态。色环最外圈的 12 种颜色即代表了 12 种纯色。
Tint: The circle of colors next to the hues represent the tint of each hue. A tint is the hue mixed with white. The hue may be mixed with just a touch of white or with so much white that the hue is very faint.
Tone: The next circle of colors represent the tone of each hue. A tone is the hue mixed with true gray. The hue mixed with any amount of gray is considered a tone of the hue.
Shade: The inner most circle of colors represent the shade of each hue. A shade is the hue mixed with black. Just as with the tines, the hue may be mixed with just a touch of black or with so much black that you are.
Yellow shines with optimism, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.
Green occupies more space in the spectrum visible to the human eye than most colors, and is second only to blue as a favorite color. Green is the pervasive color in the natural world, making it an ideal backdrop in interior design because we are so used to seeing it everywhere.
Blue is seen as trustworthy, dependable, and committed. The color of ocean and sky, blue is perceived as a constant in our lives. As the collective color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming.
Purple embodies the balance of red's stimulation and blue's calm. With a sense of mystic and royal qualities, purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls.
Brighter pinks are youthful, fun, and exciting while vibrant pinks have the same high energy as red; they are sensual and passionate without being too aggressive. Toning down the passion of red with the purity of white results in the softer pinks that are associated with romance and the blush of a young woman's cheeks.
Red has more personal associations than any other color. Recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.
Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and energy.
white projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally wear white gowns, and a white picket fence surrounds a safe and happy home.
Gray is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a color that is dignified, conservative, and carries authority. Gray is a perfect neutral, which is why designers often use it as a background color.
Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated.
The Colors of the Chakras
The chakras are related to the seven basic energy centers in the body. Each of the chakras correlates to a major nerve ganglia branching out from the spinal column. In addition the chakras are correlated to colors, sounds, body functions, and much more.
Violet (purple) is the color of the Crown chakra, also known as Sahasrara. This chakra is located at the top of the head. The Crown chakra is linked to the crown of the head, the nervous system and the brain, and is representative of pure thought.
Indigo: The color of the Brow or Third-Eye chakra, also known as Ajna. This chakra is located at the top of the head.
Blue: The color of the Throat chakra, also known as Visuddha. This chakra is located in the throat. It is linked to the throat, neck, hands, and arms. The Throat chakra is connected with speech and hearing and encourages spiritual communication.
Green: The color of the Heart chakra, also known as Anahata. This chakra is located at the center of the chest area and is linked to this entire area, the heart, lungs, circulatory system, and cardiac plexus.
Yellow: The color of the Solar Plexus chakra, also known as Manipura. This chakra is located in the stomach area and is linked to organs & muscular system in that area.
Orange: The color of the Sacral chakra, also known as Svadhisthana. This chakra is located beneath the naval close to the genitals The Sacral Chakra is linked to the sexual organs and reproductive system.
Red: The color or the Base or Root chakra, also known as Muladhara. This chakra is located at the base of the spine and allows us to be grounded and connect to the universal energies.
（译注：这一节就略过不译了。有兴趣的同学请阅读原文，并可参阅 查克拉 - 维基百科）