Adidas is a multinational corporation that designs and manufactures sports shoes, clothing, and accessories. Founded by Adolf Dassler on August 18, 1949, in Herzogenaurach, Germany, the companys roots date back to 1924 when Dassler brothers Shoe Factory was established. The brand has grown from its humble beginnings to become a globally recognized sportswear manufacturer. The business model of Adidas revolves around designing, manufacturing, and marketing its products. It is listed on the Frankfurt Stock Exchange under the ticker symbol ADS with an initial public offering (IPO) date of November 17, 1995. For further details, you can visit the Wikipedia page of Adidas or the Bloomberg page of Adidas.
The major competitors of Adidas in the sports apparel market include Nike, Puma, and Under Armour. Nike has a business plan similar to Adidas, which involves designing, developing, and marketing athletic footwear, apparel, equipment, and services. Meanwhile, Puma pursues avenues in the development and sale of sport and sport-inspired lifestyle products in various categories such as Football, Running and Training, and Motorsport. Under Armour, with a focus on innovation, designs and sells performance apparel, footwear, and accessories for men, women, and youth. More information about these companies can be accessed on their respective Wikipedia and Bloomberg pages: Nike, Puma, and Under Armour.
The use of web scraped data from the Adidas website proves instrumental for various purposes. Specifically, e-commerce and market analysts can monitor product prices and discounts to track pricing strategy and price fluctuations. This factual data can feed into competitor analysis, price benchmarking, and dynamic pricing tactics. Additionally, it holds the potential to identify trending products or best-sellers based on popularity or customer reviews, enabling companies to align their product offerings. Further, by analysing the product descriptions and specifications, businesses can gain insights into Adidass product features and adapt their product development strategies accordingly. Robust data from web scraping Adidas can therefore drive competitive advantage, strategic decision-making and business growth.