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Stakeholder analysis

Stakeholder analysis for business project management means figuring who's involved and why.

See https://en.wikipedia.org/wiki/Stakeholder_analysis

Contents:

Start

Stakeholder analysis starts by gathering this information:

  • Name

  • Title

  • Contact information

  • Communication preferences

  • Role in the organization

  • Role on the project

  • Key concerns (e.g. goals, needs, issues, interests, opinions)

  • Key offerings (e.g. skills, resources, controls, connections)

  • Relevant suggestions (e.g. for people, processes, tools, scopes)

  • Relevant relationships (e.g. with stakeholders, projects, organizaitons)

  • Relevant analysis (e.g. SBS, OKR, KPI, CSF, RAM, VSM, SMART, SWOT, PEST, RAID )

Options

Estimate any of these concepts on a scale of 1ow, medium, high:

  • Power

  • Interest

  • Commitment

  • Support

  • Influence

  • Need

  • Urgency

  • Understanding

  • Legitimacy

  • Willingness to engage

  • Necessity of involvement

Power-interest grid

A power-interest grid is a quick easy way to visualize stakeholder salience a.k.a. priority.

  • y-axis is power & influence

  • x-axis is interest & impact

Example: power-interest-grid.html

You can position each stakeholder on the grid.

How to identify stakeholders

Useful questions to identify stakeholders:

  • Who has skills?

  • Who has resources?

  • Who has controls, such as approvals, governance, etc.?

  • Who has connections, such as relationships, partners, etc.?

  • Who has influence?

  • Who gains or loses because of this project?

Stakeholder example roles

Stakeholders example roles to consider:

  • Employees e.g. Workers, Managers, Directors

  • Purchasers e.g. Customers, Resellers, Retailers

  • Partners e.g. Suppliers, Distributors, Contractors

  • Advisors e.g. Counselors, Collaborators, Investors

  • Regulators e.g. Auditors, Legislators, Officers

  • Authors e.g. Reporters, Reviewers, Researchers

  • Others e.g. Competitors, Shareholders, Activists

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