Support for WhatsApp Marketing Messages API ahead of Cloud API marketing sunset

[rafaelponce311]

Summary

Meta has announced an upcoming sunset for sending marketing category template messages directly through the standard WhatsApp Cloud API endpoint (scheduled for October 13, 2027), consolidating all marketing message deliveries into the dedicated Marketing Messages API.

Its important to implement native support/compatibility for this transition to ensure uninterrupted delivery of outbound marketing messages and campaign integrations.

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Problem / Context

According to Meta's roadmap notice:

• Marketing category messages delivered via the standard WhatsApp Business Cloud API will be deprecated on October 13, 2027.
• Outbound marketing workflows will be required to interface with the new Marketing Messages API instead of the current messages endpoint for marketing templates.
• Utility, service, and authentication messages will continue operating on the standard Cloud API as usual, but marketing payloads will require routing through the dedicated endpoint/schema.

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Proposed Solution / Enhancements

1. Endpoint Routing & Payloads: Add support for routing template messages classified under the MARKETING category to the Marketing Messages API endpoints where required by Meta’s updated specs.
2. Template Synchronization: Ensure template management/sync recognizes the requirements and delivery configurations specific to the Marketing Messages API.
3. Graceful Fallback & Compatibility: Provide a clear configuration toggle or automatic endpoint selection so existing instances can smoothly adopt the new API without breaking transactional/support conversations.

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Meta Documentation & References

• Meta Developer Announcement / Notice regarding the Marketing Messages API consolidation and Cloud API marketing delivery sunset.

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Additional Context

Opening this early so the maintainers and community can track Meta's deprecation timeline, discuss architectural impacts, and outline an implementation roadmap well before the cutoff.

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