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Apr 22, 2021
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document measurement protocol parameters #1527

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document measurement protocol parameters
evanSegment Apr 22, 2021
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cleanup [netlify-ignore]
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16 changes: 15 additions & 1 deletion src/connections/destinations/catalog/google-analytics/index.md
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Expand Up @@ -621,8 +621,22 @@ If you want to send UTM parameters to Google Analytics using one of the Segment

Your UTM params need to be passed in the `context` object in `context.campaign`. For Google Analytics `campaign.name`, `campaign.source` and `campaign.medium` all need to be sent together for things to show up in reports. The other two params (`campaign.term` and `campaign.content`) are both optional, but will be forwarded to GA if you send them to Segment.

### Measurement Protocol Parameters

---
Google Analytics uses a reserved set of [Measurement Protocol Parameters](https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters) which are automatically collected by the device-mode Google Analytics tracker.

To include Measurement Protocol Parameters when sending server-side events to Google Analytics:

1. Collect the value of the parameter as a Segment trait or property
2. Configure the Segment Google Analytics destination to [map the trait or property](#map-traits-or-properties-to-measurement-protocol-params) to a specific Measurement Protocol Parameter key

The following Measurement Protocol Parameters are supported:

- plt
- pdt
- gclid
- dt
- cid


## Features
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