DOC 188 Deploy Journeys

src/_data/sidenav/main.yml

@@ -266,21 +266,21 @@ sections:
         title: Overview
       - path: /personas/audiences/account-audiences
         title: Account-level Audiences
-  # - section_title: Journeys
-  #   slug: /personas/journeys
-  #   section:
-  #     - path: /personas/journeys
-  #       title: Journeys Overview
-  #     - path: /personas/journeys/build-journey
-  #       title: Build a Journey
-  #     - path: /personas/journeys/send-data
-  #       title: Send Data to Destinations
-  #     - path: /personas/journeys/faq-best-practices
-  #       title: Journeys Best Practices and FAQ
-  #     - path: /personas/journeys/use-cases
-  #       title: Example Journeys Use Cases
-  #     - path: /personas/journeys/key-terms
-  #       title: Journeys Glossary
+  - section_title: Journeys
+    slug: /personas/journeys
+    section:
+      - path: /personas/journeys
+        title: Journeys Overview
+      - path: /personas/journeys/build-journey
+        title: Build a Journey
+      - path: /personas/journeys/send-data
+        title: Send Data to Destinations
+      - path: /personas/journeys/faq-best-practices
+        title: Journeys Best Practices and FAQ
+      - path: /personas/journeys/use-cases
+        title: Example Journeys Use Cases
+      - path: /personas/journeys/key-terms
+        title: Journeys Glossary
   - path: /personas/using-personas-data
     title: Using Personas data
   - path: /personas/warehouses

src/personas/journeys/build-journey.md

@@ -1,6 +1,5 @@
 ---
 title: Build a Journey
-hidden: true
 ---
 
 Follow along for the steps required to create a new Journey.

src/personas/journeys/faq-best-practices.md

@@ -1,6 +1,5 @@
 ---
 title: Journeys Best Practices and FAQ
-hidden: true
 ---
 ## Best practices
 

src/personas/journeys/index.md

@@ -1,6 +1,5 @@
 ---
 title: Journeys Overview
-hidden: true
 ---
 
 Journeys, a feature of Segment Personas, provides a way for marketers to personalize experiences through planning how and when to engage customers with the right campaigns and messages.

src/personas/journeys/key-terms.md

@@ -1,6 +1,5 @@
 ---
 title: Journeys Key Terms
-hidden: true
 ---
 
 Keep the following terms in mind as you begin to explore Journeys.

src/personas/journeys/send-data.md

@@ -1,6 +1,5 @@
 ---
 title: Send Journeys data to a Destination
-hidden: true
 ---
 
 When you send data to destinations, you send a series of events or user lists, depending on the destination type.

src/personas/journeys/use-cases.md

@@ -1,6 +1,5 @@
 ---
 title: Example Journeys Use Cases
-hidden: true
 ---
 
 To help you get underway, you can reference these sample Journeys.
@@ -23,6 +22,21 @@ In this journey, you'll see a cart abandonment campaign designed to win users ba
    2. For the True branch, send the list of users to Email and Advertising destinations.
    3. For the False branch, send the list of users to an Email destination.
 
+### Repeat Purchase Campaign
+
+This journey focuses on converting one-time buyers into repeat purchasers by delivering communications in their preferred channels.
+
+1. Create the entry condition with the step name `One-Time Purchasers`.
+   - All users who performed `Order Completed` **exactly 1 time**
+2. Add a wait duration of **14 days**
+3. Add a condition called `No New Transactions`
+   - All users who performed `Order Completed` **exactly 1 time**
+4. Add a multi-branch split
+   - Branch 1: Customers who have the trait `Most Frequent UTM Source` equals `Email`
+     - Send to destination: **Email**
+   - Branch 2: Customers who have the trait `Most Frequent UTM Source` equals `SMS`
+     - Send to destination: **SMS**
+
 
 ### Low recency purchase winback
 
@@ -83,4 +97,20 @@ This journey creates an acquisition campaign designed to convert trial subscript
 5. Add a True/false split.
    1. Split the audience based on those who have performed **Subscription Started** where **Subscription Plan Type** is **paid**.
    2. For the True branch, send to an email destination.
-   3. For the False branch, send to both email and advertising destinations.
+   3. For the False branch, send to both email and advertising destinations.
+
+### Re-engagement Campaign
+
+This journey aims to bring back users with personalized messaging while conserving ad spend based on user preferences.
+
+![Re-engagement](images/journey_re-engagement.png)
+
+1. Create the entry condition with the step name `Low Recency Engagement`. Set the condition to all users who performed `Page Viewed` **exactly 0 times within 60 days**.
+2. Add a True/false split.
+   1. Split the audience based on those who have performed `Subscription Started` where `Subscription Plan Type` is **paid**
+   2. For the **True** branch, add a multi-branch split
+      - For users who have the Computed Trait `user_favorite_article-category` = `Engineering`
+        - Send to email and ads destinations
+      - For users who have the Computed Trait `user_favorite_article-category` = `Marketing`
+        - Send to email and ads destinations
+   3. For the **False** branch, send to an email destination only.