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Merged
merged 2 commits into from
Jan 24, 2023
Merged

Fixed typo #4112

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55e0c8f
Fixed typo
sneha-shashidhar Jan 24, 2023
512392e
add oxford commas and remove ampersand
rchinn1 Jan 24, 2023
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10 changes: 4 additions & 6 deletions src/getting-started/implementation-guide.md
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Expand Up @@ -68,10 +68,10 @@ Destinations are the business tools or apps that Segment forwards your data to.
To add a Destination:
1. Navigate to **Connections**.
2. Click **Add Destination**.
3. Choose the Destination you want to add and click **Configure**. Most users eventually add destinations for: Analytics, Advertising, Email Marketing and/or Live Chat.
3. Choose the Destination you want to add and click **Configure**. Most users eventually add destinations for: Analytics, Advertising, Email Marketing, and/or Live Chat.
4. Select the Source you want to connect to your Destination.
5. Click **Next**.
5. Give you Destination a name.
5. Give your Destination a name.
6. Click **Save**.
7. Configure the settings and enable your destination on the destination settings page.

Expand Down Expand Up @@ -189,14 +189,14 @@ A data warehouse also allows you to collect and compile data from third party to
> - [Analytics Academy: Why you should own your data](https://segment.com/academy/intro/why-you-should-own-your-data/?referrer=docs){:target="_blank"}

### Add more destinations
Adding more destinations allows you to connect all your business tools to run through Segment. This gives you the confidence that they are all acting on the same data. Most users connect a variety of marketing, advertising, product, & analytics tools.
Adding more destinations allows you to connect all your business tools to run through Segment. This gives you the confidence that they are all acting on the same data. Most users connect a variety of marketing, advertising, product, and analytics tools.

With all your tools acting on the same set of customer data, you can personalize your customer engagement and deliver a consistent message across multiple channels

To add more destinations:
1. Navigate to **Connections**.
2. Click **Add Destination**.
3. Choose the Destination you want to add and click **Configure**. Most users eventually add destinations for: Analytics, Advertising, Email Marketing and/or Live Chat.
3. Choose the Destination you want to add and click **Configure**. Most users eventually add destinations for: Analytics, Advertising, Email Marketing, and/or Live Chat.
4. Select the Source you want to connect to your Destination.
5. Click **Next**.
5. Give you Destination a name.
Expand Down Expand Up @@ -273,5 +273,3 @@ There are steps to take when you use Protocols:
Engage is a powerful personalization platform that enables you to create unified customer profiles in Segment, to build and enrich audiences, and to activate audiences across marketing tools.

Engage allows you to enrich user profiles with custom traits, allowing you to create granular audiences for campaigns, advertising, and analysis.