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Add Engage Analytics Machine Opens Section #4913

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Jun 21, 2023
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Add Engage Analytics Machine Opens Section #4913

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9 changes: 8 additions & 1 deletion src/engage/analytics/index.md
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Expand Up @@ -41,7 +41,7 @@ The following table lists the email campaign metrics that Engage tracks:
| ------------------ | -------------------------------------------------------------------------------------------------- |
| Sent | The number of emails campaigns that you sent. |
| Delivered | The number of emails campaigns that were accepted by the receiving inbox server. |
| Opened | The number of times that your email campaigns were opened. |
| True Opened | The number of times that your email campaigns were opened, not including machine opens. |
| Clicked | The number of times that recipients clicked within your email campaigns. |
| Converted | The number of conversions that took place after campaign publication; based on delivered messages. |
| Click-to-Open Rate | The number of clicks compared to the number of opens for a campaign. |
Expand All @@ -51,6 +51,13 @@ The following table lists the email campaign metrics that Engage tracks:

SendGrid powers Engage's email campaign event analytics. For more details on email metrics, view SendGrid's [Marketing Campaigns Statistics Overview](https://docs.sendgrid.com/ui/analytics-and-reporting/marketing-campaigns-stats-overview){:target="_blank"}.

### Understanding machine opens

Machine opens occur when an email client automatically opens an email, giving the impression that a user opened your email even if they haven’t.

Segment tracks machine opens and subtracts them from the total number of opened emails. Segment displays this number in the **True Opened** tile, which gives a more reliable count of how many real users opened your campaign.

Hover over the **True Opened** tile for any campaign to see a full comparison of machine opens and true opens.

## SMS metrics

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