XYZ is a private firm in US. Due to remarkable growth in the Cab Industry in last few years and multiple key players in the market, it is planning for an investment in Cab industry and as per their Go-to-Market(G2M) strategy they want to understand the market before taking final decision.
Provide an insight for cab investment by analysing the past data of the major cab services in major cities of US so that XYZ firm can take an informed decision.
- After exploring the data and analysing, it is evident that Yellow Cab is dominant in count as well as preferred by most of the users in almost all the cities except Nashville, Pittsburgh, Sacramento and San Diego.
- The profit margin of Yellow Cab is much higher than Pink Cab throughout the year.
- As Sacramenyo has the lowest profit per KM and also Yellow Cab is not preferred here.
- Most of the users are aged between 20 to 40 years.
- There is negligible impact of holidays on the profit and the distance covered for any cab service provider.