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This case study is part of the Google Data Analytics Professional Certificate. It focuses on Bellabeat, a wellness brand for women, and provides analysis on smart device usage to inform and refine their marketing strategy. RStudio, a programming tool built for R, was employed to clean, analyse and visualise the data.
This is my capstone project for the Google Data Analytics Professional Certificate, where I explore insights from Cyclistic, a bike-share company in Chicago.