AtliQ Mart, a Gujarat-based FMCG manufacturer 🏭, aims to expand to new cities 🏙️ but grapples with customer retention challenges due to service issues 🔄. To rectify this, supply chain team will monitor daily 'On-time' ⏰ and 'In Full' 📦 delivery metrics using 'OT %', 'IF %', 'OTIF %' against targets 🎯 for prompt issue resolution pre-expansion.