Generating Keywords for Google Ads (DataCamp Project)

Automatically generate keywords for a search engine marketing campaign using Python.

Project Description

You work for a digital marketing agency, which is approached by a massive online retailer of furniture. You are tasked with creating a prototype set of keywords for search campaigns for their sofas section. With your Python skills, you will efficiently create these keywords!

The most important task in structuring a search engine marketing account is mapping the right keywords to the right ads and making sure they send users to the right landing pages. Having figured that out is a big part of the account setup and makes the life of the account manager much easier.

Technology

• Python

Topics

• Generate keywords for online marketing
• Create word lists that we can associate with our products
• Convert our list into a DataFrame
• Identify matching options
• View a summary of our campaign work
• Save the DataFrame to a CSV file

Outline

1. The brief
2. Combine the words with the product names
3. Convert the list of lists into a DataFrame
4. Rename the columns of the DataFrame
5. Add a campaign column
6. Create the match type column
7. Duplicate all the keywords into 'phrase' match
8. Save and summarize!