This repository is designed to describe topics relating to 'customer relationship management (CRM)' such as customer segmentation, product recommendation, and campaign response rate using SQL, Python, and Power BI.
Show topics that cover customer relationship management for the 12 workshops listed below :
1.Analysis of Customer Behaviors
- To analyze intersting and consumer behavior from students in class.
- About customer making progress towards desire future.
- To analyze a day in life of classmates (including activities , pain and gain).
- To describe how to provide the best possible experience to each individual customer.
5.Customer Lifetime Value Dashboard
- To analyze liftime value of customers.
- Customer segmentation is the process of dividing customers into groups based on common characteristics.
- Used to determine association rules, sometime call 'Market Basket Analysis'
- The task is to categorize the customers who will respond to the next marketing campaign based on the data collected about the customer.
- A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.
- Measuring customer flow through the store and understanding shopper behavior provides store owners with valuable insight into various aspects of their store's performance.
- Voice of the Customer is a term that describes your customer’s feedback about their experiences with and expectations for your products or services.
- Design thinking is an ideology as well as a process that is concerned with solving complex problems in a highly user-centric way.