Update benefits.md

Author: dataGriff

docs/benefits.md

@@ -2,12 +2,12 @@
 
 Benefits can be broken down per codebase audience type as they have been defined up-front. This is a benefit in itself as it allows to be considerate and then specific about the needs of each audience.
 
-## Users
+## Consumers
 
-- Users expect to interact with the codebase via a specific entry point that is the README.
-- Users get a consistent experience across codebases and have expectations that can either be met or missed.
-- Users understanding when expectations are missed promotes feedback and improvement.
-- Users should be able to interact with the service based on the good user interface provided by the codebase.
+- Consumers expect to interact with the codebase via a specific entry point that is the README.
+- Consumers get a consistent experience across codebases and have expectations that can either be met or missed.
+- Consumers understanding when expectations are missed promotes feedback and improvement.
+- Consumers should be able to interact with the service based on the good user interface provided by the codebase.
 
 ## Contributors