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Primer is a powerful theme that brings clarity to your content in a fresh design. This is the parent for all themes in the GoDaddy Primer theme family.


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Contributors: godaddy, fjarrett, jonathanbardo, eherman24
Tags: custom-background, custom-colors, custom-header, custom-menu, editor-style, featured-images, flexible-header, left-sidebar, one-column, right-sidebar, rtl-language-support, sticky-post, threaded-comments, three-columns, translation-ready, two-columns
Requires at least: 4.4
Tested up to: 5.4
Requires PHP: 5.6.0
Stable tag: 1.8.10
License: GPL-2.0
License URI:

Primer is a powerful theme that brings clarity to your content in a fresh design. This is the parent for all themes in the GoDaddy Primer theme family.

CircleCI License PHP >= 5.2 WordPress >= 4.4



  • Responsive Layout
  • Color Scheme Presets
  • Customize Colors
  • Customize Fonts
  • One, Two, and Three Column Layouts
  • Fixed & Fluid Widths
  • Header Image Widget Area
  • Social Links Menu
  • WooCommerce-Ready
  • Available in 29 Languages
  • RTL Language Support


You can fork and contribute back to Primer by visiting our public repo on GitHub.


  1. In your admin panel, navigate to Appearance > Themes and click the Add New button.
  2. Type Primer in the search form and press the Enter key on your keyboard.
  3. Click the Activate button to begin using Primer on your website.
  4. In your admin panel, navigate to Appearance > Customize.
  5. Put the finishing touches on your website by adding a logo, header image, and custom colors.


Primer WordPress theme, Copyright 2017 GoDaddy Operating Company, LLC. Primer is distributed under the terms of the GNU GPL.

This program is free software: you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation, either version 2 of the License, or (at your option) any later version.

This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details.

Primer bundles the following third-party resources:

Genericons icon font, Copyright 2013 Automattic, Inc. License: GPL-2.0 (or later) Source:

Stock photography, License: Creative Commons Zero Source:




  • New: Add Tested up to and Requires PHP headers to style.css @props evanherman
  • Fix: Fixed mobile pagination visibility. @props evanherman
  • Fix: Fixed the hero image on WooCommerce templates. @props evanherman
  • Tweak: Update node dependencies. @props evanherman
  • Tweak: Update PHP linting for improved coding standards. @props jrtashjian/evanherman
  • Tweak: Migrated build process to CircleCI. @props evanherman


  • Fix: Repaired the undefined $ error thrown in assets/js/admin/layouts.js breaking the block editor. @props evanherman
  • Remove: Unnecessary console.log() from assets/js/admin/editor-frame.js. @props evanherman


  • New: Introduce compatibility for Google Accelerated Mobile Pages. @props westonruter
  • Tweak: Introduce editor styles for Coblocks Form block. @props richtabor
  • Tweak: Introduce ability to add fullwidth alignment to blocks. @props richtabor


  • Tweak: Adjust shorthand array syntax to ensure backwards compatibility with PHP < 5.6. @props evanherman


  • New: Introduce styles for Gutenberg compatibility. @props evanherman
  • Tweak: Update navigation script to fix left side menu item click bug. @props evanherman


  • New: Introduce accessibility controls & styles for tab navigation through the main nav. @props evanherman
  • Tweak: Add default value of 1 to theme_mod use_featured_hero_image. @props evanherman


  • New: Introduce a privacy policy link in the footer, when set. @props evanherman
  • New: Introduce primer_privacy_policy_link filter to enable/disable the privacy policy link in footer. @props evanherman
  • New: Add styles for privacy policy link and cookie comment checkbox & label. @props evanherman
  • New: Add font previews to the customizer when selecting a font. @props evanherman
  • Tweak: Update primer_wc_shop_columns() to reference the shop page ID. @props evanherman


  • Fix: Comment counts showing an extra character. @props evanherman
  • Fix: Bump WooCommerce pagination template to 3.3.1. @props evanherman
  • Fix: WooCommerce pagination padding. @props evanherman


  • Fix: Prevent customizer title & tagline colors from updating when they are hidden. @props evanherman
  • Fix: Update translation files so translations load correctly. @props evanherman
  • Fix: Remove HTML markup in search results/author archive page titles. @props evanherman


  • New: Conditionally wrap site titles to improve SEO. @props evanherman, fjarrett
  • New: Added sr_RS (Serbian) translation. @props lukapaunovic
  • Fix: Remove reference to a missing search.svg icon. @props evanherman
  • Fix: Adjust site title width to prevent overlapping with the mobile menu button. @props evanherman
  • Fix: Conditionally load video header for WordPress 4.7 or later. @props evanherman, fjarrett
  • Fix: Added a missing @version docblock to the WooCommerce pagination template to prevent out of date template notices. @props evanherman
  • Fix: Backward compatibility issue when using Beaver Builder on PHP 5.3. @props evanherman, fjarrett
  • Fix: Fixed the tertiary sidebar visibility. @props evanherman, fjarrett


  • New: Enabled video headers and introduced styles to accommodate full width video headers. @props evanherman
  • New: Introduced new primer_pre_hero action. @props evanherman
  • New: Added aria labels on the 'Continue Reading' links for a11y improvements. @props evanherman
  • New: Introduced primer_wc_product_header_image filter. @props evanherman
  • Tweak: Improved WooCommerce styles. @props evanherman
  • Tweak: Tweak i18n functions, added translator comments. @props evanherman
  • Tweak: Introduced Ninja Form response message styles. @props evanherman
  • Fix: Ensure color schemes work with custom Primer child themes. @props evanherman
  • Fix: Tweaked the WooCommerce product template title. @props evanherman
  • Fix: Prevent WooCommerce single product images from hijacking the header image. @props evanherman


  • New: Hero Text widget designed for your site's front page @props jonathanbardo, fjarrett
  • Tweak: Improved posts pagination design based on core pagination @props fjarrett, evanherman
  • Tweak: The primer_paging_nav() function has been deprecated in favor of primer_pagination() @props fjarrett, evanherman
  • Tweak: The WooCommerce template overrides directory has been moved to templates/woocommerce/ @props fjarrett
  • Fix: Text overlap on WooCommerce Add to Cart buttons in certain languages @props fjarrett, evanherman
  • Fix: WooCommerce menu item appearing on older child themes without styles to support it @props fjarrett


  • Fix: Category and tag list display on posts @props fjarrett


  • New: Full compatibility with the WooCommerce plugin @props evanherman, fjarrett
  • New: Add Front Page Title setting to the Static Front Page section of the Customizer @props evanherman
  • New: Added Footer Copyright Text setting to the Site Identity section of the Customizer @props evanherman
  • New: Added Author Credit toggle to the Site Identity section of the Customizer @props evanherman
  • New: Developer documentation! @props evanherman
  • Tweak: Added nofollow attribute to theme author link in the footer @props evanherman
  • Tweak: Use core post navigation function @props evanherman
  • Fix: Display glitch when last main menu item is a submenu @props evanherman


  • Added word-wrap where text was overflowing @props evanherman
  • Updated translations @props jonathanbardo
  • Added font-family support for WooCommerce buttons @props fjarret




  • Initial release.