WIP PR to get the ball rolling

Author: awgreene

content/what.html

@@ -19,27 +19,27 @@ <h2 class="of-heading of-heading--md">What is an Operator after all?</h2>
 <section class="of-section--largetext">
     <div class="of-section--largetext__item">
         <h2 class="of-heading of-heading--xl">Who's building Operators?</h2>
-        <p class="of-section--largetext__content">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nihil quia expedita, ea ipsum recusandae, consectetur tempora, fugit possimus autem suscipit laudantium. Fugit placeat eligendi iusto voluptate consequuntur ex consectetur. Alias? Lorem ipsum dolor sit amet consectetur adipisicing elit. Ea quis mollitia est quas! Quasi ratione et culpa modi. Eligendi reprehenderit natus ducimus error pariatur eveniet incidunt earum iusto. Quasi, exercitationem!</p>
+        <p class="of-section--largetext__content">Software and DevOps engineers work together to create an operator that encapsulates their shared knowledge, offering a kubernetes native way of managing the application.</p>
         <a href="https://sdk.operatorframework.io/" class="of-button of-button--tertiary">Go to Operator SDK
           <svg class="of-button__icon" enable-background="new 0 0 22 22" version="1.1" viewBox="0 0 22 22" xml:space="preserve" xmlns="http://www.w3.org/2000/svg">
               <path d="M19.5,8l-7.3-7.6c-0.4-0.4-1.1-0.4-1.5,0L9.3,1.8c-0.4,0.4-0.4,1.1,0,1.6l5.2,5.5H1.1C0.5,8.9,0,9.3,0,10V12  c0,0.6,0.5,1.1,1.1,1.1h13.5l-5.2,5.5c-0.4,0.4-0.4,1.1,0,1.6l1.4,1.5c0.4,0.4,1.1,0.4,1.5,0l9.4-9.9c0.4-0.4,0.4-1.1,0-1.6L19.5,8z  "/>
               </svg>
         </a>
-        <p class="large-text"><span>Persona, </span>
-        <span>persona, </span>
-        <span>persona.</span></p>
+        <p class="large-text"><span>Software Engineers, </span>
+        <span>DevOps Engineers, </span>
+        <span>Cluster Admins.</span></p>
     </div>
     <div class="of-section--largetext__item">
       <h2 class="of-heading of-heading--xl">Who's using Operators</h2>
-      <p class="of-section--largetext__content">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nihil quia expedita, ea ipsum recusandae, consectetur tempora, fugit possimus autem suscipit laudantium. Fugit placeat eligendi iusto voluptate consequuntur ex consectetur. Alias? Lorem ipsum dolor sit amet consectetur adipisicing elit. Ea quis mollitia est quas! Quasi ratione et culpa modi. Eligendi reprehenderit natus ducimus error pariatur eveniet incidunt earum iusto. Quasi, exercitationem!</p>
+      <p class="of-section--largetext__content">Cluster Admins are capable of extending the Kubernetes API by installing an operator. Kubernetes users may then interact with the operator to install software using a declarative format defined by the CustomResourceDefinitions introduced by the operator. Application Users can then interact directly with the applications installed by the operator.</p>
       <a href="https://www.operatorhub.io" class="of-button of-button--tertiary">Go to OperatorHub.io
           <svg class="of-button__icon" enable-background="new 0 0 22 22" version="1.1" viewBox="0 0 22 22" xml:space="preserve" xmlns="http://www.w3.org/2000/svg">
               <path d="M19.5,8l-7.3-7.6c-0.4-0.4-1.1-0.4-1.5,0L9.3,1.8c-0.4,0.4-0.4,1.1,0,1.6l5.2,5.5H1.1C0.5,8.9,0,9.3,0,10V12  c0,0.6,0.5,1.1,1.1,1.1h13.5l-5.2,5.5c-0.4,0.4-0.4,1.1,0,1.6l1.4,1.5c0.4,0.4,1.1,0.4,1.5,0l9.4-9.9c0.4-0.4,0.4-1.1,0-1.6L19.5,8z  "/>
               </svg>
       </a>
-      <p class="large-text"><span>Persona, </span>
-        <span>persona, </span>
-        <span>persona.</span></p></div>
+      <p class="large-text"><span>Cluster Admins, </span>
+        <span>Kubernetes Users, </span>
+        <span>Application Users.</span></p></div>
 </section>
 
 <section class="of-capability-content">