Posting Schedule

Communications

Social Media

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Contents of this page:

• Schedule
• Routine
• Notes

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Schedule

This table gives an overview of our posting schedule on Twitter and Mastodon:

Routine

Wednesday morning:

• Check Social Media notifications:
  • Retweet or Like any relevant posts
• If there are any newly published lessons:
  • Post the 'newly published' announcement post
  • Schedule the 'recently published' announcement post for ~21 days later
• Schedule all posts for the following week:
  • two evergreen posts (Monday and Friday). We cycle through the languages over a period of four weeks, in the order EN -> ES -> FR -> PT
  • two engagement posts (Tuesday-Thursday)
• Post about any current events or research

Friday afternoon:

• Check Social Media notifications:
  • Retweet or Like any relevant posts
• If there are any newly published lessons:
  • Post the 'newly published' announcement post
  • Schedule the 'recently published' announcement post for ~21 days later

Notes

Promotion posts:

• Scheduling can be done directly through Twitter, but we must use Buffer to schedule our Mastodon posts
• We must remember to manually log X (or XY) in the spreadsheets (ph-social-media-twitter-x and ph-social-media-mastodon) to record the evergreen promotion posts which have already been used.

Engagement posts:

• 'Supporters' posts include: encouraging new Institutional Partners; thanking renewals; welcoming new members; encouraging new individual donations
• 'Contributors' posts include: celebrating the number of contributors who have participated; sharing research published by members of the Project Team; sharing reviews, reports, interviews, etc. from the Research pages

(We are currently building a template bank for the engagement posts.)