CallX — AI Sales Coach Platform

An intelligent AI system that analyzes sales calls and delivers actionable feedback to improve team performance.

Overview

CallX is a data-driven platform that leverages speech recognition and natural language processing (NLP) to analyze real sales calls automatically and generate structured, personalized feedback for each sales representative.

The goal is to automate post-call analysis, reduce managerial workload, and provide continuous performance insights for the entire sales organization.

Solution

CallX automates the entire process of sales-call analysis through a modular AI pipeline:

1. Automatic call capture via Aircall API
2. Speech-to-text transcription using OpenAI Whisper
3. Contextual and behavioral analysis
4. Real-time dashboard with aggregated KPIs and insights
5. Automated daily feedback reports for each salesperson

Example Output

{
  "call_id": "AICALL_0342",
  "agent": "John Doe",
  "sentiment": "Positive",
  "key_objections": ["pricing", "timeline"],
  "recommendations": [
    "Reframe pricing as ROI-driven",
    "Ask open-ended qualification questions earlier"
  ]
}