Conversion tracking begins with Funnels

Statalog 2.0.0 kicks off the Conversion line of features. Statalog 1.x answered how much traffic?; 2.x answers what is that traffic doing?. First up: Funnels.

Funnels

Define a multi-step user journey and measure how many visitors make it from the first step to the last — and where they drop off.

A Funnel is a named set of up to 10 ordered steps. Each step has a label and a target URL path.

The report shows sessions, step conversion rate, and drop-off for each step, plus the overall conversion rate.

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