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Google Data Analytics Professional Certificate program instructs on how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL, Tableau and R programming.
Analysing data to gain insights to craft marketing strategies at the bike-sharing firm "Cyclistic" with the goal of converting casual riders into annual members.
Crafting a marketing plan for Bellabeat, a high-tech manufacturer of health-focused products for women by analysing data from smart devices to see how customers use them.
This course will teach students to use popular tools for sourcing data, transforming it, building and optimizing models, communicating these as visual stories, and deploying them in production.