Analytics & Machine Learning R Sidekick

Analyze and manage Facebook ads from R using this client library to access their Marketing APIs

Easy computation of Marketing Metrics in R

📦 R interface to the Datorama Query & Platform API

Code and data examples included in the book "Marketing Data Science" by Thomas W. Miller.

Research R-1400-02 in Ostadkar Research Lab. in the field of Fulfillment Process Optimization.

📦 R interface to the YouGov BrandIndex API

Marketing Analytics

R code for estimation of latent class logit model with aggregate data

Marketing and business analytics; Market Response Modeling for a telecommunications provider.

This repository includes my marketing/data analytics project on monitor dataset that includes Maximum Likelihood Model, Market Simulation, Cluster Analysis, Market Basket Analysis, Association Rule Mining, Hierarchical Bayesian Regression Model, R script code.

This projects explores the bank marketing dataset using automatic EDA packages in R.

A data-driven communication strategy with Email Engagement Model, Cluster Analysis and Churn Prediction

Marketing and business analytics; STP application on Disney+

Aplicação de técnica RFM e K-Means com linguagem R

This is some work I am doing using the hill function to fit saturation curves, primarily used for marketing.

This project focuses on exploring product recommendations within the realm of luxury fashion resale. It serves as a companion to my thesis of the MSc Marketing Analytics program at TiU.

Multi-channel and dynamic revenue attribution for effective budget allocation

Optimizing Marketing Strategies: RFM Analysis and Machine Learning for Customer Segmentation