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A/B test run by an e-commerce website. The company has developed a new web page to try and increase the number of users who "convert," meaning the number of users who decide to pay for the company's product. Your goal is to work through this notebook to help the company understand if they should implement this new page, keep the old page, or per…
Visualizes the data, builds a multi-linear regression model, applies a 10-fold cross-validation resampling method, and evaluates LM, SVM, and KNN model performance using R