Examples of Emotional Guides

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jeselleobina edited this page Sep 23, 2015 · 4 revisions

Mailchimp

[Brand Assets](http://mailchimp.com/about/brand-assets/?_ga=1.58169903.463228457.1443027025)
Copy [Voice and Tone](http://voiceandtone.com/)

Trello

[Brand Guide](https://trello.com/about/branding)
Color semantics, usage of Taco the Mascot, and graphic ratios

Github

[Octodex](https://octodex.github.com/)
[Octodex FAQ](https://octodex.github.com/faq.html)

Further Reading by Aarron Walter of Mailchimp

[Designing for Emotion](http://abookapart.com/products/designing-for-emotion)
[Emotional Interface Design](http://blog.teamtreehouse.com/emotional-interface-design-the-gateway-to-passionate-users)