Superstore Sales Analysis

Overview

This project analyzes sales and profitability using the Superstore dataset in Power BI.

Key Insights

• Technology category generates the highest revenue
• Some regions operate at a loss
• Discounts negatively impact profit margins

Tools Used

• Power BI
• Git & GitHub

Files

• Power BI report (local)
• Analysis and insights

Status

Completed ✅

Dashboard

Business Questions

• Which regions generate the highest revenue?

• Which categories drive the most sales?

• Are there regions or categories operating at a loss?

• How do discounts impact profitability?

• Technology category generates the highest revenue

• West region generated the highest sales (~0.73M)

• South region showed the weakest performance (~0.39M)

• Technology is the leading category in top-performing regions

• Discounts negatively impact profit margins, especially in low-performing regions

Dataset

Superstore dataset (sample retail data)

What I learned

• How to structure analysis from business questions
• How to visualize insights clearly
• How to use GitHub for project documentation