A data science project of the Information and Data Analytics Foundation (IDAF) for a targetted advertising firm, to build a predictive model to forcast the likelihood that a customer will click on an ad sent to them. The aim eventually, is to increase the Click Through Rate (CTR) of campaigns. This was achieved by analysis and training a machine learning algorithm on customers' historical data for personalised ad targeting. The model was also deployed to docker and Amazon web services. ok
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A data science project of the Information and Data Analytics Foundation (IDAF) for a targetted advertising firm to forcast the likelihood that a customer will click on an ads sent to increase the Click Through Rate (CTR) of campaigns. This was achieved by analysis and training of a machine learning algorithm on customers' historical data.
ByteWrite/targetted_ad_project
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A data science project of the Information and Data Analytics Foundation (IDAF) for a targetted advertising firm to forcast the likelihood that a customer will click on an ads sent to increase the Click Through Rate (CTR) of campaigns. This was achieved by analysis and training of a machine learning algorithm on customers' historical data.
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