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36) Privacy and Consent Management Options

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Coding With The Force edited this page Apr 28, 2024 · 8 revisions

Core Salesforce Privacy and Consent Management

The Consent Management Objects

  1. Individual - A way to provide a single view/golden record to link together all Contact, Person Account, Lead, User, and Employee records that represent someone in your system. The individual object then uses other consent mgmt objects to determine what points of contact they have approved for you to communicate with them.

  2. Contact Point Type Consent - An object

Marketing Cloud Privacy and Consent Management

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