Analysis of Instacart using Python and additional libraries
Instacart, an online grocery store that operates through an app, wants to continue to improve upon their strong sales by uncovering more information about certain key sales patterns
Instacart stakeholders are interested in the purchasing behaviors of their customers and want to create a targeted marketing strategy that will help influence sales. To help them with their goal, an exploratory analysis needs to be performed to derive insights and suggest strategies for better segmentation based on the provided criteria.
Customer data can be found here:
Instacart open source data can be found here: