Name: FAREEHA ALI
Company: CODTECH IT SOLUTIONS
ID: CT08DS8251
Domain: Power BI
Duration: 5th Oct 2024 - 5th Nov 2024
Mentor: NEELA SANTHOSH KUMAR
Create a dashboard to analyze the effectiveness of marketing campaigns, including campaign reach, engagement, and conversion rates.
- How does the performance of campaigns vary over time?
- Which campaign types generate the highest conversion rates?
- What is the cost-effectiveness of different campaigns based on acquisition costs?
- What is the average number of clicks and impressions per campaign?
- What is the ROI trend over time for each campaign type?
- Which campaigns yield the highest ROI by region or location?
- How does engagement score vary by channel used?
- Power BI: Power BI is a tool from Microsoft that helps us see and understand data. It allows us to create interactive charts and reports, making it easy to spot trends and insights. We can connect it to different data sources, transform that data, and share our findings with others. Power BI is user-friendly, so both tech-savvy and non-technical people can use it to make better decisions based on data.