Digital Business Student "24".
AI Builder • Web3 Explorer • Performance Marketer
"Future’s not coming, I’m building it."
I’m a Digital Business student (’24) who bridges creative design and digital strategy.
Started as a graphic designer in 2020 — now focused on building AI-based business tools and running scalable marketing funnels across Meta and TikTok.
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Creative streetwear meets digital identity. Brand fashion & digital design yang menggabungkan konsep art direction dan komunitas. Saya mengelola visual, strategy, dan campaign end-to-end. Tools: Photoshop · Illustrator · Figma · Canva · AI |
Platform interaktif untuk founder e-commerce menguji strategi harga, marketing spend, dan prediksi profit menggunakan Next.js + Firebase. Tools: Next.js · TypeScript · Firebase · Chart.js |
| Web3 DApp, aplikasi jurnal trading on-chain di Internet Computer (ICP) — eksplorasi pribadi dalam membuat real-world tools berbasis blockchain. Tools: Motoko · Svelte · ICP | AI Analytics dashboard untuk mendeteksi narasi pasar crypto menggunakan real-time API data dari CoinGecko & SWR caching. Tools: Next.js · Firebase · SWR · CoinGecko API |
| Aplikasi SPA perencanaan bisnis berbasis AI. Menggunakan Angular + Firebase untuk memprediksi dan merancang strategi bisnis yang efisien. Tools: Angular · TypeScript · Firebase · Vite | Website profil UMKM Apsari Patisserie — toko kue & makanan ringan lokal. Dibuat dengan tampilan clean & CTA WhatsApp langsung ke pemesanan. Tools: HTML · CSS · JavaScript · Canva · WhatsApp API |
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| Focus | Description |
|---|---|
| Campaign Type | Performance-based campaigns built for conversion |
| Objective | Lead generation & purchase optimization via WhatsApp Business funnel |
| Approach | Data-driven targeting · Creative iteration · Retargeting optimization |
| Creative Strategy | Lookalike audiences · A/B testing · Dynamic catalog ads |
| Tools | Meta Business Suite · Ads Manager · Creative Hub |
🧠 Built and optimized full-funnel ad strategies — from creative concept to conversion scaling.
| Focus | Description |
|---|---|
| Ad Type | Short-form UGC & Spark Ads |
| Goal | Product discovery → Shop conversion |
| Approach | Organic → Paid Spark → Shop checkout |
| Creative Strategy | UGC optimization · Creator collaboration · Story-driven scaling |
| Tools | TikTok Ads Manager · CapCut Creative Center · Shop Analytics |
⚙️ Optimized through storytelling, content hooks, and trend-based scaling for better ROAS.
“Design sparks the idea. Data drives the decision. Code shapes the future.”
“Future’s not coming — I’m building it.”
Rizky Fadil