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Data Warehouse & Business Analytics Project (SQL)

A modern data warehouse project designed to transform raw ERP and CRM data into business-ready insights. This project demonstrates how structured data pipelines and modeling can support business reporting, KPI tracking, and decision-making.


📊 Project Overview

This project focuses on building an end-to-end data warehouse using Medallion Architecture (Bronze, Silver, Gold) and leveraging it for business analytics.

The goal was to convert raw, unstructured data into a clean, structured, and analytics-ready format to enable insights into customer behavior, product performance, and sales trends.


🎯 Business Objective

  • Consolidate data from multiple sources (ERP & CRM)
  • Clean and transform raw data for analysis
  • Build a structured data model for reporting
  • Enable KPI tracking and business insights
  • Support data-driven decision-making

🏗️ Data Architecture

This project follows Medallion Architecture:

🔹 Bronze Layer (Raw Data)

  • Stores raw data from ERP and CRM systems
  • No transformation applied

🔹 Silver Layer (Cleaned Data)

  • Data cleaning, standardization, and transformation
  • Prepared for analysis

🔹 Gold Layer (Business-Ready Data)

  • Data modeled into fact and dimension tables
  • Optimized for reporting and analytics

⚙️ Key Components

🔹 ETL Pipeline

  • Extracted data from CSV sources
  • Transformed and cleaned datasets
  • Loaded structured data into different layers

🔹 Data Modeling

  • Designed star schema
  • Created:
    • Customer Dimension
    • Product Dimension
    • Sales Fact Table
  • Built summary tables for reporting

🔹 Analytics & Reporting

  • Performed SQL-based analysis to extract insights
  • Generated datasets for KPI tracking and dashboards
  • Supported business use cases like:
    • Customer segmentation
    • Product performance
    • Sales trend analysis

🛠️ Tools & Technologies

  • SQL Server
  • SQL (Joins, CTEs, Window Functions)
  • Data Modeling (Star Schema)
  • ETL Concepts

📊 Business Insights Enabled

  • Identification of high-value customers and segments
  • Analysis of product performance across categories
  • Tracking of sales trends over time
  • Creation of summary tables for reporting and dashboards

📂 Project Structure

data-warehouse-project/ │ ├── data/ # Raw and processed datasets ├── docs/ # Architecture, data models, documentation ├── scripts/ # SQL scripts (Bronze, Silver, Gold layers) ├── README.md


🚀 Business Impact

  • Enables structured reporting and KPI tracking
  • Supports data-driven business and product decisions
  • Provides a scalable foundation for BI dashboards
  • Bridges raw data and business insights

🎯 Outcome

This project demonstrates the ability to design data pipelines, structure data for analytics, and support business decision-making — making it relevant for Business Analyst, Product Analyst, and BI Analyst roles.


👩‍💼 About Me

Hi, I’m Mehak Mehta — a Business & Product Analyst with hands-on experience in SQL, Power BI, Excel, and Data Modeling.

I enjoy transforming raw data into meaningful insights that drive business decisions.

📬 Let’s connect:
https://www.linkedin.com/in/mehak-mehta-621714260/


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SQL data warehouse project integrating ERP and CRM data to support reporting, KPI tracking, and analytics

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