Personas

User Personas

User Persona | By Excel

Name: Jeffrey Bloom
Description: Computer Science Major / Music Enthusiast / College Student
Problems:

1. Concerned with practicing his coding skills
2. Has to work during the semester, has little time to jam with friends
3. Passionate about exploring different mediums of music
4. Wonders if there's an easy way to meet other enthusiasts given his busy schedule

Javelin Board

1. Potential User 1
   • Customer
     • Hobbyist between 14-25 years old.
   • Problem
     • Music hobbyists do not have an online outlet for practicing coding while also riffing.
   • Risks
     • Music hobbyists want to have a collaborative, coding based, music generation app where they can save and share their pieces.
     • Music hobbyists are looking at coding as an alternative to play music.
     • Music hobbyists want to collaborate with people in real-time to jam with other people
     • Real-time streaming session might be a bit too difficult to implement.

User Persona | Baivab

Ron the Enthusiast

• Name: Ron Jackson
• Job: Economist/ Music Enthusiast
• Location: Stuart, Florida
• Income: $80,000 / year
• Stories
  • Ron as a learner is seeking to improve his music alongside coding skills using the jam session app.
  • He as a collaborator looks forward to collaborate with other users so he can learn as well as help other people learn what he has to offer.
  • He as a music enthusiast want to develop awesome music and publish this music online.
  • He eventually wants to make a band using the jam session app by connecting to other people and perform as a band to showcase it to the world.

User Persona | Quetourah

Name: Verena Rotner Age: 39 Job: Music Chief Executive Salary: $3 Million/year Location: New York City/ Los Angeles About:

• Attends music festivals for fun and work
• Sits on board for scholarship her company offers to talented, underprivileged music students
• a classical music fanatic

Struggles:

1. Finding artists with fresh, new ideas
2. Finding diverse artists to sign
3. Concerned about theft of her artists' work on public collaborative platform
4. Staying profitable in the streaming era
5. Standing out and differentiating the company's brand and artists

User Persona 4