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This repository has been archived by the owner on Apr 14, 2022. It is now read-only.
Alistair Duggin edited this page Nov 15, 2016
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Ethnographic research usually involves observing target users in their natural, real-world setting, rather than in the artificial environment of a lab or focus group. The aim is to gather insight into how people live; what they do; how they use things; or what they need in their everyday or professional lives.