A collection of AI agent skills focused on brand building services. Built for brand strategists, agency owners, and founders who want AI coding agents to help with brand strategy, naming, identity, voice, positioning, messaging, and launch. Works with Claude Code, Cursor, Windsurf, and any agent that supports the Agent Skills spec.
npx skills add arnabbagxd/brand-building-skillsContributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.
Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a brand task and apply the right frameworks and best practices.
Skills reference each other and build on shared context. The brand-context skill is the foundation — every other skill checks it first to understand the brand, audience, and positioning before doing anything.
┌──────────────────────────────────┐
│ brand-context │
│ (read by all other skills first) │
└──────────────┬───────────────────┘
│
┌──────────┬──────────┬──────────┬────────┴───┬──────────┬──────────┬──────────┐
▼ ▼ ▼ ▼ ▼ ▼ ▼ ▼
┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐
│Strategy│ │Identity│ │ Voice &│ │Audience│ │Launch &│ │Audit & │ │Personal│ │Marketing│
│ │ │ │ │Messaging│ │& Pos. │ │Transform│ │Standards│ │& Brand │ │Channels│
├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤
│brand- │ │brand- │ │brand- │ │target- │ │brand- │ │brand- │ │personal│ │d2c- │
│strategy│ │identity│ │voice │ │audience│ │launch │ │audit │ │-brand │ │marketing│
│brand- │ │brand- │ │brand- │ │brand- │ │rebrand-│ │brand- │ │brand- │ │b2b- │
│naming │ │story │ │messaging│ │position│ │ing │ │guidelin│ │manifes-│ │brand- │
│brand- │ │brand- │ │ │ │competi-│ │ │ │es │ │to │ │marketin│
│archit. │ │packag. │ │ │ │tor- │ │ │ │brand- │ │brand- │ │ │
│ │ │ │ │ │ │branding│ │ │ │measure-│ │partner-│ │ │
│ │ │ │ │ │ │ │ │ │ │ment │ │ships │ │ │
└────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘
│
┌───────────────┼───────────────┐
▼ ▼ ▼
┌────────┐ ┌────────┐ ┌────────┐
│ Paid │ │ Owned │ │Content │
│ Ads │ │Channels│ │& Grow │
├────────┤ ├────────┤ ├────────┤
│meta- │ │email- │ │ugc- │
│ads │ │market. │ │strategy│
│google- │ │whatsapp│ │influenc│
│ads │ │-market.│ │er- │
│ │ │ │ │marketin│
│ │ │aso │ │ │
└────────┘ └────────┘ └────────┘
Skills cross-reference each other:
brand-strategy↔brand-positioning↔brand-messagingbrand-identity↔brand-voice↔brand-guidelinesbrand-audit→rebranding→brand-launchtarget-audience→brand-messaging,brand-voice,brand-positioningcompetitor-branding→brand-positioning,brand-strategypersonal-brand↔b2b-brand-marketing↔brand-manifestobrand-architecture↔brand-naming↔brand-strategybrand-measurement↔brand-audit↔brand-strategyd2c-marketing↔meta-ads↔google-ads↔email-marketingugc-strategy↔influencer-marketing↔d2c-marketingwhatsapp-marketing↔email-marketing↔d2c-marketingbrand-partnerships↔b2b-brand-marketing↔brand-strategyaso↔d2c-marketing↔brand-messaging
| Skill | Description |
|---|---|
| brand-context | Foundation skill. Captures and stores core brand DNA — identity, audience, positioning, values, and voice — that every other skill reads first. |
| brand-strategy | Full brand strategy workflow for agencies and consultants. Collects client info via questionnaire, then generates a complete brand strategy report. |
| brand-naming | Full brand naming workflow. Generates names with strategic rationale, or evaluates existing name options. Auto-detects which mode to run. |
| brand-identity | Creates a visual identity brief — logo direction, color palette, typography, imagery style, and design principles for briefing a designer. |
| brand-voice | Defines the brand's verbal identity — tone, voice qualities, vocabulary, writing style rules, and channel adaptations. |
| brand-story | Crafts the brand's origin story and founder narrative in three versions: long (About Us), short (homepage), and one-liner. |
| brand-positioning | Defines the brand's market position — competitive landscape mapping, positioning territory, positioning statement, and proof points. |
| brand-messaging | Builds the full messaging hierarchy — taglines, value proposition, key messages, proof points, and audience-specific messaging. |
| brand-audit | Assesses brand health across 6 dimensions: positioning clarity, visual identity, messaging consistency, voice, audience alignment, and differentiation. |
| brand-guidelines | Creates a comprehensive brand standards document covering logo usage, color, typography, voice, messaging, and application rules. |
| target-audience | Defines the brand's ICP with deep personas, psychographics, behavioral patterns, and audience language analysis. |
| competitor-branding | Maps how competitors brand themselves to find gaps, patterns, and differentiation opportunities in the brand landscape. |
| brand-launch | Plans the brand's public debut — launch strategy, pre-launch assets, launch day sequence, content plan, and post-launch momentum. |
| rebranding | Guides a brand through strategic transformation — diagnosis, equity audit, scope definition, transition narrative, and rollout plan. |
| personal-brand | Build a personal brand strategy for founders, executives, and creators — positioning, point of view, platform strategy, content pillars, and 90-day launch plan. |
| brand-manifesto | Write a bold, belief-driven manifesto that declares what the brand stands for, fights against, and exists to change. |
| brand-architecture | Define how multiple brands, sub-brands, and product lines relate — branded house, house of brands, endorsed, or hybrid model with naming system. |
| brand-measurement | Define KPIs, metrics, and tracking systems to measure brand health, awareness, perception, and equity over time. |
| brand-packaging | Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. |
| d2c-marketing | Full Direct-to-Consumer marketing system — unit economics, acquisition channels, email/SMS flows, retention mechanics, social proof, and launch checklist. |
| b2b-brand-marketing | B2B brand strategy — buying committee messaging, thought leadership, LinkedIn presence, trust signals, ABM brand layer, and content system. |
| brand-partnerships | Build brand partnerships — co-branding, partnership types, partner identification, outreach templates, agreements, and brand protection. |
| ugc-strategy | User Generated Content system — organic UGC generation, review campaigns, UGC creator briefs, repurposing for ads, and FTC compliance. |
| aso | App Store Optimization for iOS and Android — keyword strategy, title/subtitle optimization, screenshot design, ratings, A/B testing, and localization. |
| whatsapp-marketing | WhatsApp marketing strategy — Business setup, broadcast campaigns, automated flows, conversational commerce, and platform recommendations for India and emerging markets. |
| email-marketing | Full email marketing channel — list building, platform selection, campaign types, segmentation, deliverability, A/B testing, and benchmarks. |
| influencer-marketing | Influencer strategy — tier selection, vetting, outreach, brief templates, contracts, performance tracking, seeding programs, and FTC compliance. |
| meta-ads | Meta advertising on Facebook and Instagram — campaign structure, audience targeting, creative strategy, retargeting, budget scaling, and ROAS optimization. |
| google-ads | Google Ads across Search, Shopping, Performance Max, and Display — keyword strategy, Quality Score, bidding, ad copy, conversion tracking, and optimization. |
Add these skills to your Claude Code project by pointing to this repository in your project settings, or copy the skills directory into your project.
Skills install to .agents/skills/ following the Agent Skills specification.
Before running any other brand skill, run brand-context to set up the foundation:
Set brand context for [Brand Name] — [what it does], targeting [audience]
This creates .agents/brand-context.md that all other skills read automatically.
Starting a new brand from scratch:
brand-context— capture brand basicstarget-audience— define the ICPcompetitor-branding— map the landscapebrand-positioning— find the positionbrand-strategy— full strategy reportbrand-naming— name the brandbrand-identity— visual identity briefbrand-voice— verbal identitybrand-messaging— messaging frameworkbrand-guidelines— document everythingbrand-launch— plan the launch
Auditing an existing brand:
brand-context— document current statebrand-audit— diagnose what's working and what isn'trebranding— if significant change is needed
Agency client work:
brand-strategy— presents questionnaire, generates full reportbrand-naming— evaluates or generates name optionsbrand-identity— briefs the design teambrand-guidelines— final deliverable to the client
See CONTRIBUTING.md for full contribution guidelines.
- Create the directory:
skills/your-skill-name/ - Create
SKILL.mdwith valid YAML frontmatter - Add to
.claude-plugin/marketplace.json - Add to the skills table in this README
- Update
VERSIONS.md
skills/your-skill-name/
├── SKILL.md # Required - main instructions (under 500 lines)
├── evals/
│ └── evals.json # Optional - test cases
└── references/ # Optional - additional reference docs
└── guide.md
bash validate-skills.shMIT — see LICENSE