📊 CleverTap Event Documentation

Below is the complete schema of CleverTap events implemented in the application.

1. Core App Flow & Identity

Event Name	Trigger Location	Properties Sent	Purpose
MainScreen Viewed	Dashboard.tsx (On Load)	Name (User's Name)	Tracks Daily Active Users (DAU) and dashboard engagement frequency.
User Logout	ProfileScreen.tsx	(None)	Tracks session end and churn risk.
Profile Push	ProfileScreen.tsx (Save)	Name, Phone, DOB, MSG-email, MSG-push, MSG-whatsapp	User Profile Update: Updates demographics and communication opt-in status.

2. Content Discovery (Dashboard)

Event Name	Trigger Location	Properties Sent	Purpose
Banner Clicked	BannerCarousel.tsx	Movie (Title), Genre	Measures the effectiveness of the top Hero Banner in driving traffic.
Poll Voted	MoviePoll.tsx	Question, SelectedMovie, PreferredGenre, Date	Engagement: Captures user preferences (e.g., "Action vs Drama") to segment users for future campaigns.
Product Clicked	StandardCard.tsx	...movie (Full Object), ClickSource: 'Standard Grid', Timestamp	Tracks which movies are clicked from the standard horizontal rails.
Product Clicked	ContinueWatchingCard.tsx	...movie (Full Object), ClickSource: 'Continue Watching', Action: 'Resume', Progress	Retargeting: Identifies users resuming content vs. starting new content.

3. Product Engagement (Details Page)

Event Name	Trigger Location	Properties Sent	Purpose
Product Viewed	MovieDetailsScreen.tsx (On Load)	...movie (Full Object), ViewedAt	Core Metric: Counts total views for a specific title. Used for "Trending" logic.
Product Action	MovieDetailsScreen.tsx (Buttons)	ActionType ('Play', 'Download', 'Rate', 'Share', 'Add to List'), MovieTitle, MovieID	Conversion: Tracks specific intent actions on the details page.

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📝 User Profile Properties (User Attributes)

These properties are stored directly on the user's profile, not as events.

Property Name	Source	Type	Description
Interest_Genres	MoviePoll.tsx	Multi-Value (Array)	Appends genres (e.g., "Action") to the user's interest list when they vote in a poll.
Name	ProfileScreen.tsx	String	User's full name.
Phone	ProfileScreen.tsx	String	User's contact number.
MSG-push	ProfileScreen.tsx	Boolean	Push Notification Opt-in status.
MSG-email	ProfileScreen.tsx	Boolean	Email Opt-in status.