👋🏾 Hi, Hire Me | Ex-Barclays · Ex-Samsung · Ex-HOKA
I'm a visually motivated Digital Content Lead, CMS Developer, Web & Digital Asset Management committed to helping e-commerce businesses elevate their platforms to the next level and create impactful digital content. With over 8 years of experience managing and deploying content across the Tech, Fashion, and Finance sectors. I've contributed to world class editorial content and execution for global brands including Barclays, Samsung, Deckers (UGG, HOKA, TEVA) and John Lewis, managing high-volume content pipelines, digital transformation, technical deployment, design development and site wide migrations.
My core expertise lies in headless CMS platforms including Adobe Experience Manager (AEM), WordPress, Salesforce, Drupal, Core Media, Contentful, and Shopify alongside programming languages like HTML and CSS. I’ve led web operations, digital production, and UI implementation across cross functional teams, ensuring content is not only well managed but also user optimised, accessible, and performance driven. Additionally, I have experience managing DAM and PIM systems, ensuring seamless integration of digital assets and product data to enhance e-commerce performance and customer experience.
- 🧑🏽💻 Freelance – Digital Content Manager (2024-2025)
- 🌍 Career Break – Travelling Asia, Australia, Africa, Europe, and the Middle East (2023–2024)
- 🏦 Barclays – Assistant Vice President, Digital Content Manager (2022–2023)
- 📱 Samsung – Digital Content Manager (2021–2022)
- 👟 Deckers – Digital Content Producer (2019–2021)
- 👟 Deckers – Jr Digital Content Producer (2018–2019)
- 🛍️ John Lewis – Assistant Online Merchandiser (2017–2018)
- 🛍️ John Lewis – Online Product Assistant (2016–2017)
- 🎓 Internships – Stella McCartney, Liberty, Reiss (Pre-2016)
- CMS Platforms: AEM • WordPress • Salesforce • Shopify • Core Media • Drupal
- Programming Languages: HTML • CSS
- Design & Assets: Adobe Creative Suite • Figma • Canva • DAM • PIM
- Analytics: Google Analytics • Content Square • Adobe Analytics • Hotjar
- Workflow & Dev: Trello • JIRA • Asana • Workfront • Monday
- Collaboration Platforms: Slack • Microsoft Teams • Zoom • Google Meet
- 🌐 Web Consultation • CMS Implementation • Web Setup • Responsive & Mobile-Optimised Design
- 🔧 Migration • Technical Deployment • Platform Maintenance • Digital Transformation
- 🌍 Asset Management • Content Delivery • SEO-Ready Content • Content Strategy
- 🧪 Design Execution • UI Design • Accessibility • Usability Improvements
- ✍🏾 Workflow Optimisation • Project Briefing • Task Prioritisation
- 📈 Performance Tracking • QA • Customer Journey Analysis • Digital Audit
- 🎯 Stakeholder Management •Cross-Functional Team Support (Design / Dev / Marketing / Product)
- 🫶🏾 Volunteer — Supporting homeless & community projects, driven by a passion for giving back
- 🌍 Traveled to 40+ countries — I thrive on cultural discovery and global inspiration
- 🏝️ Island hopper — Always chasing sunshine, sea views, and strong Wi-Fi
- 🍵 Matcha lover — My choice of fuel, essential to my workflow
- 👡 Fashion enthusiast — I believe style is an extension of personal branding
- 💪🏾 Gym goer — Health is wealth
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