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Last updated Mar 5, 2026
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This milestone represents the monetization stage of the value funnel:

  1. User activation
  2. Product usage
  3. Product stickiness
  4. Monetization ← (this milestone)
  5. Revenue quality

Success criteria:
10+% of users who start the 14-day free trial convert to a paid subscription.

Conversion events (PostHog):

  1. trial_started
  2. subscription_started

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