github · docs-bot · Oct 25, 2025 · Oct 24, 2025 · Oct 24, 2025 · Oct 24, 2025
diff --git a/...etplace/creating-apps-for-github-marketplace/requirements-for-listing-an-app.md b/...etplace/creating-apps-for-github-marketplace/requirements-for-listing-an-app.md
@@ -38,8 +38,8 @@ All listings should meet the following requirements, regardless of whether they
 * Listings must have a relevant description of the application.
 * Listings must specify a pricing plan.
 * Listings must have a valid link to a privacy policy.
-* Listings must have a valid link to a Terms of Service page.
 * Listings must provide a method to receive support through a valid support link and/or a support email address.
+* All additional links in a listing, such as Terms of Service or a Status Page, must work and resolve to a relevant page.
 * Apps must provide value to customers and integrate with the platform in some way beyond authentication.
 * Apps must be publicly available in {% data variables.product.prodname_marketplace %} and cannot be in {% data variables.release-phases.public_preview %} or available by invite only, with the exception of {% data variables.copilot.copilot_extensions_short %}.
 * Apps must have webhook events set up to notify the publisher of any plan changes or cancellations using the {% data variables.product.prodname_marketplace %} API. For more information, see [AUTOTITLE](/apps/github-marketplace/using-the-github-marketplace-api-in-your-app).

diff --git a/content/contributing/style-guide-and-content-model/style-guide.md b/content/contributing/style-guide-and-content-model/style-guide.md
@@ -155,7 +155,7 @@ For example, the CTA on [AUTOTITLE](/enterprise-cloud@latest/admin/overview/sett
 
 * `ref_product`:
   * **Purpose**: The GitHub product the CTA leads users to.
-  * **Allowed values**: `copilot`, `ghec`, `desktop`
+  * **Allowed values**: `copilot`, `ghec`, `desktop`, `code-quality`
   * **Example**: `ref_product=copilot`
 * `ref_type`:
   * **Purpose**: The type of action the CTA encourages users to take.

diff --git a/content/copilot/concepts/agents/coding-agent/about-coding-agent.md b/content/copilot/concepts/agents/coding-agent/about-coding-agent.md
@@ -148,7 +148,7 @@ Users can include hidden messages in issues assigned to {% data variables.produc
 
 ## Hands-on practice
 
-Try the [Expand your team with {% data variables.copilot.copilot_coding_agent %}](https://github.com/skills/expand-your-team-with-copilot/) Skills exercise for practical experience with {% data variables.copilot.copilot_coding_agent %}.
+Try the [Expand your team with {% data variables.copilot.copilot_coding_agent %}](https://github.com/skills/expand-your-team-with-copilot/?ref_product=copilot&ref_type=engagement&ref_style=text) Skills exercise for practical experience with {% data variables.copilot.copilot_coding_agent %}.
 
 ## Further reading
 

diff --git a/content/copilot/concepts/prompting/prompt-engineering.md b/content/copilot/concepts/prompting/prompt-engineering.md
@@ -129,7 +129,7 @@ Similarly, if you aren't getting the responses you want when you use {% data var
 
 ## Further reading
 
-* [How to use GitHub Copilot: Prompts, tips, and use cases](https://github.blog/2023-06-20-how-to-write-better-prompts-for-github-copilot/) in the {% data variables.product.company_short %} blog
-* [Using GitHub Copilot in your IDE: Tips, tricks, and best practices](https://github.blog/2024-03-25-how-to-use-github-copilot-in-your-ide-tips-tricks-and-best-practices/) in the {% data variables.product.company_short %} blog
+* [How to use GitHub Copilot: Prompts, tips, and use cases](https://github.blog/2023-06-20-how-to-write-better-prompts-for-github-copilot/?ref_product=copilot&ref_type=engagement&ref_style=text) in the {% data variables.product.company_short %} blog
+* [Using GitHub Copilot in your IDE: Tips, tricks, and best practices](https://github.blog/2024-03-25-how-to-use-github-copilot-in-your-ide-tips-tricks-and-best-practices/?ref_product=copilot&ref_type=engagement&ref_style=text) in the {% data variables.product.company_short %} blog
 * [A developer’s guide to prompt engineering and LLMs](https://github.blog/2023-07-17-prompt-engineering-guide-generative-ai-llms/) in the {% data variables.product.company_short %} blog
-* [Prompting GitHub Copilot Chat to become your personal AI assistant for accessibility](https://github.blog/2023-10-09-prompting-github-copilot-chat-to-become-your-personal-ai-assistant-for-accessibility/) in the {% data variables.product.company_short %} blog
+* [Prompting GitHub Copilot Chat to become your personal AI assistant for accessibility](https://github.blog/2023-10-09-prompting-github-copilot-chat-to-become-your-personal-ai-assistant-for-accessibility/?ref_product=copilot&ref_type=engagement&ref_style=text) in the {% data variables.product.company_short %} blog
diff --git a/content/copilot/get-started/choose-enterprise-plan.md b/content/copilot/get-started/choose-enterprise-plan.md
@@ -35,7 +35,7 @@ This article explains the available plans and provides examples for how {% data
 * **{% data variables.copilot.copilot_business_short %}** ({% data variables.copilot.cfb_price_per_month %} per user per month): includes most {% data variables.product.prodname_copilot_short %} features in IDEs and on the {% data variables.product.github %} website.
 * **{% data variables.copilot.copilot_enterprise_short %}** ({% data variables.copilot.ce_price_per_month %} per user per month): includes a higher allowance for premium requests, and often allows earlier access to new features and models.
 
-For a full comparison, see our [plans page](https://github.com/features/copilot/plans).
+For a full comparison, see our [plans page](https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=text).
 
 Premium requests are used by more advanced {% data variables.product.prodname_copilot_short %} features and models, including AI agents. By giving members access to more premium requests, you can scale your company with AI agents and drive real business outcomes, such as reducing your backlog, accelerating pull requests, or increasing code quality with suggestions from more specialized models.
 

diff --git a/content/copilot/get-started/plans.md b/content/copilot/get-started/plans.md
@@ -39,7 +39,7 @@ For more information, see [AUTOTITLE](/copilot/about-github-copilot/github-copil
 
 Start using {% data variables.product.prodname_copilot_short %} by signing up for the plan that best fits your needs.
 
-* **{% data variables.copilot.copilot_free_short %}** — Try {% data variables.product.prodname_copilot_short %} with limited features and requests. [Start using {% data variables.copilot.copilot_free_short %}](https://github.com/copilot).
+* **{% data variables.copilot.copilot_free_short %}** — Try {% data variables.product.prodname_copilot_short %} with limited features and requests. [Start using {% data variables.copilot.copilot_free_short %}](https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=text&ref_plan=free).
 
 * **{% data variables.copilot.copilot_pro_short %}** — Get unlimited completions and access to premium models. Includes a free 30-day trial for eligible users. [Try {% data variables.copilot.copilot_pro_short %} for free](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text&ref_plan=pro).
 

diff --git a/...pilot/how-tos/administer-copilot/manage-for-enterprise/manage-plan/subscribe.md b/...pilot/how-tos/administer-copilot/manage-for-enterprise/manage-plan/subscribe.md
@@ -26,7 +26,7 @@ contentType: how-tos
 > If you do not yet have a {% data variables.product.prodname_ghe_cloud %} account, you can start a free 30-day trial, which includes {% data variables.copilot.copilot_for_business %}. For more information, see [AUTOTITLE](/enterprise-cloud@latest/admin/overview/setting-up-a-trial-of-github-enterprise-cloud).
 
 1. Ensure you are signed in as an enterprise admin on {% data variables.product.github %}.
-1. Navigate to the [{% data variables.product.prodname_copilot %} sign up page](https://github.com/github-copilot/purchase).
+1. Navigate to the [{% data variables.product.prodname_copilot %} sign up page](https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=purchase&ref_style=button&ref_plan=enterprise).
 1. Ensure you are signed in to the right enterprise account. If you are not, click **{% octicon "arrow-switch" aria-hidden="true" aria-label="arrow-switch" %} Switch** and select the enterprise for which you want to purchase {% data variables.product.prodname_copilot %}. You can also append `?enterprise=YOUR-ENTERPRISE` to the URL to pre-select the enterprise.
 1. Follow the steps to sign up and enable {% data variables.product.prodname_copilot_short %} for organizations in your enterprise. If you purchased {% data variables.copilot.copilot_enterprise_short %}, you will be able to assign either {% data variables.copilot.copilot_enterprise_short %} or {% data variables.copilot.copilot_business_short %} to each individual organization in the enterprise.
 

diff --git a/content/copilot/how-tos/chat-with-copilot/chat-in-github.md b/content/copilot/how-tos/chat-with-copilot/chat-in-github.md
@@ -59,7 +59,7 @@ Depending on the question you ask, and your enterprise and organization settings
 > [!NOTE]
 > This feature is currently in {% data variables.release-phases.public_preview %} and subject to change.
 
-When you ask a question, {% data variables.product.prodname_copilot_short %} may generate one or more files as part of its response. In the {% data variables.copilot.copilot_chat_short %} panel, the files are displayed inline, within the chat response. In immersive view (that is, at [https://github.com/copilot](https://github.com/copilot)), the generated files are displayed in a side panel. You can view and edit the files in the panel, or download them to your computer.
+When you ask a question, {% data variables.product.prodname_copilot_short %} may generate one or more files as part of its response. In the {% data variables.copilot.copilot_chat_short %} panel, the files are displayed inline, within the chat response. In immersive view (that is, at [https://github.com/copilot](https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=text)), the generated files are displayed in a side panel. You can view and edit the files in the panel, or download them to your computer.
 
 For example, asking {% prompt %}Generate a simple calculator using HTML, CSS, and JavaScript{% endprompt %} may generate multiple files, such as `index.html`, `styles.css`, and `script.js`.
 
@@ -142,7 +142,7 @@ You can attach an image to {% data variables.product.prodname_copilot_short %} a
 
 ### Attaching an image to your chat prompt
 
-1. Go to the immersive view of {% data variables.copilot.copilot_chat_short %} ([https://github.com/copilot](https://github.com/copilot)).
+1. Go to the immersive view of {% data variables.copilot.copilot_chat_short %} ([https://github.com/copilot](https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=text).
 1. If you see the AI model picker at the top of the page, select one of the models that supports adding images to prompts:
 
    ![Screenshot of the model picker with the list of models expanded.](/assets/images/help/copilot/model-picker-copilot-immersive.png)
@@ -195,7 +195,7 @@ You can access {% data variables.product.prodname_copilot_short %}'s immersive v
 
 > [!NOTE] This feature is currently in {% data variables.release-phases.public_preview %} and subject to change. During the {% data variables.release-phases.public_preview %}, this feature is only available to users without enterprise or team memberships.
 
-You can share {% data variables.copilot.copilot_chat_short %} conversations from the immersive view ([https://github.com/copilot](https://github.com/copilot)). Shared conversations are public or private (i.e. permission-based), depending on the referenced content, for example, a conversation about a private repository. If you share a private conversation, the recipient must have the necessary permissions to view the content.
+You can share {% data variables.copilot.copilot_chat_short %} conversations from the immersive view ([https://github.com/copilot](https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=text)). Shared conversations are public or private (i.e. permission-based), depending on the referenced content, for example, a conversation about a private repository. If you share a private conversation, the recipient must have the necessary permissions to view the content.
 
 Once you share a conversation, the conversation and future messages will be visible to anyone with the link.
 

diff --git a/content/copilot/how-tos/chat-with-copilot/chat-in-ide.md b/content/copilot/how-tos/chat-with-copilot/chat-in-ide.md
@@ -152,7 +152,7 @@ For more detailed instructions, see [{% data variables.copilot.copilot_edits_sho
 1. Submit a prompt. In response to your prompt, {% data variables.product.prodname_copilot_short %} streams the edits in the editor, updates the working set, and if necessary, suggests terminal commands to run.
 1. Review the changes. If {% data variables.product.prodname_copilot_short %} suggested terminal commands, confirm whether or not {% data variables.product.prodname_copilot_short %} can run them. In response, {% data variables.product.prodname_copilot_short %} iterates and performs additional actions to complete the task in your original prompt.
 
-You can also directly [open agent mode in {% data variables.product.prodname_vscode_shortname %}](vscode://GitHub.Copilot-Chat/chat?mode=agent). <!-- markdownlint-disable-line GHD003 -->
+You can also directly [open agent mode in {% data variables.product.prodname_vscode_shortname %}](vscode://GitHub.Copilot-Chat/chat?mode=agent&ref_product=copilot&ref_type=engagement&ref_style=text). <!-- markdownlint-disable-line GHD003 -->
 
 For more information, see [{% data variables.copilot.copilot_edits_short %}](https://aka.ms/vscode-copilot-agent) in the {% data variables.product.prodname_vscode %} documentation.
 
@@ -201,8 +201,8 @@ To leave feedback about the {% data variables.copilot.copilot_chat %} extension,
 * **Access to {% data variables.product.prodname_copilot %}**. {% data reusables.copilot.subscription-prerequisite %}
 * **{% data variables.product.prodname_vs %} 2022 version 17.8 or later**. See [Install {% data variables.product.prodname_vs %}](https://learn.microsoft.com/visualstudio/install/install-visual-studio) in the {% data variables.product.prodname_vs %} documentation.
   * _For {% data variables.product.prodname_vs %} 17.8 and 17.9:_
-    * **{% data variables.product.prodname_copilot %} extension**. See [Install {% data variables.product.prodname_copilot %} in {% data variables.product.prodname_vs %}](https://learn.microsoft.com/visualstudio/ide/visual-studio-github-copilot-install-and-states) in the {% data variables.product.prodname_vs %} documentation.
-    * **{% data variables.copilot.copilot_chat %} extension**. See [Install {% data variables.product.prodname_copilot %} in {% data variables.product.prodname_vs %}](https://learn.microsoft.com/visualstudio/ide/visual-studio-github-copilot-install-and-states) in the {% data variables.product.prodname_vs %} documentation.
+    * **{% data variables.product.prodname_copilot %} extension**. See [Install {% data variables.product.prodname_copilot %} in {% data variables.product.prodname_vs %}](https://learn.microsoft.com/visualstudio/ide/visual-studio-github-copilot-install-and-states?ref_product=copilot&ref_type=engagement&ref_style=text) in the {% data variables.product.prodname_vs %} documentation.
+    * **{% data variables.copilot.copilot_chat %} extension**. See [Install {% data variables.product.prodname_copilot %} in {% data variables.product.prodname_vs %}](https://learn.microsoft.com/visualstudio/ide/visual-studio-github-copilot-install-and-states?ref_product=copilot&ref_type=engagement&ref_style=text) in the {% data variables.product.prodname_vs %} documentation.
 
    _{% data variables.product.prodname_vs %} 17.10 and later have the {% data variables.product.prodname_copilot %} and {% data variables.copilot.copilot_chat %} extensions built in. You don't need to install them separately._
 * **Sign in to {% data variables.product.company_short %} in {% data variables.product.prodname_vs %}**. If you experience authentication issues, see [AUTOTITLE](/copilot/troubleshooting-github-copilot/troubleshooting-issues-with-github-copilot-chat#troubleshooting-authentication-issues-in-your-editor).
@@ -544,7 +544,7 @@ To indicate whether a response was helpful, use {% octicon "thumbsup" aria-label
 ## Prerequisites
 
 {% data reusables.copilot.eclipse-prerequisites %}
-* **Latest version of the {% data variables.product.prodname_copilot %} extension**. Download this from the [Eclipse Marketplace](https://aka.ms/copiloteclipse). For more information, see [AUTOTITLE](/copilot/managing-copilot/configure-personal-settings/installing-the-github-copilot-extension-in-your-environment?tool=eclipse).
+* **Latest version of the {% data variables.product.prodname_copilot %} extension**. Download this from the [Eclipse Marketplace](https://aka.ms/copiloteclipse?ref_product=copilot&ref_type=engagement&ref_style=text). For more information, see [AUTOTITLE](/copilot/managing-copilot/configure-personal-settings/installing-the-github-copilot-extension-in-your-environment?tool=eclipse).
 * **Sign in to {% data variables.product.company_short %} in Eclipse**. If you experience authentication issues, see [AUTOTITLE](/copilot/troubleshooting-github-copilot/troubleshooting-issues-with-github-copilot-chat#troubleshooting-authentication-issues-in-your-editor).
 
 {% data reusables.copilot.chat-access-denied %}

diff --git a/.../copilot/how-tos/configure-custom-instructions/add-organization-instructions.md b/.../copilot/how-tos/configure-custom-instructions/add-organization-instructions.md
@@ -51,7 +51,7 @@ You can add organization custom instructions via your organization settings.
    You can write your instructions in any format you prefer. For example, you can write them as a single block of text, each on a new line, or separated by blank lines.
 1. Click **Save changes**. Your instructions are now active, and will stay active until you change or remove them.
 
-To see your instructions in action, go to [https://github.com/copilot](https://github.com/copilot) and start a conversation.
+To see your instructions in action, go to [https://github.com/copilot](https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=text) and start a conversation.
 
 {% note %}
 

diff --git a/content/copilot/how-tos/configure-custom-instructions/add-personal-instructions.md b/content/copilot/how-tos/configure-custom-instructions/add-personal-instructions.md
@@ -32,7 +32,7 @@ You can add custom instructions for {% data variables.copilot.copilot_chat %} in
 
 You can add personal custom instructions in {% data variables.copilot.copilot_chat_short %}'s immersive view.
 
-1. Open [{% data variables.copilot.copilot_chat_short %}](https://github.com/copilot).
+1. Open [{% data variables.copilot.copilot_chat_short %}](https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=text).
 1. In the bottom left corner, click your profile picture, then click **{% octicon "note" aria-hidden="true" aria-label="note" %} Personal instructions**.
 1. Add natural language instructions to the text box.
 

diff --git a/...nt/copilot/how-tos/configure-custom-instructions/add-repository-instructions.md b/...nt/copilot/how-tos/configure-custom-instructions/add-repository-instructions.md
@@ -321,7 +321,7 @@ You can create your own custom instructions file from scratch. See [Writing your
 
 ### Asking {% data variables.copilot.copilot_coding_agent %} to generate a `copilot-instructions.md` file
 
-1. Navigate to the agents page at [github.com/copilot/agents](https://github.com/copilot/agents).
+1. Navigate to the agents page at [github.com/copilot/agents](https://github.com/copilot/agents?ref_product=copilot&ref_type=engagement&ref_style=text).
 
     You can also reach this page by clicking the **{% octicon "copilot" aria-label="Copilot icon" %}** button next to the search bar on any page on {% data variables.product.github %}, then selecting **Agents** from the sidebar.
 
@@ -557,7 +557,7 @@ You can click the reference to open the file.
 
 1. On {% data variables.product.prodname_dotcom_the_website %}, do one of the following:
    * Go to a repository with a custom instructions file and open the assistive chat panel.
-   * Go to the immersive view of {% data variables.copilot.copilot_chat_short %} ([github.com/copilot](https://github.com/copilot)) and attach a repository that contains a custom instructions file.
+   * Go to the immersive view of {% data variables.copilot.copilot_chat_short %} ([github.com/copilot](https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=text)) and attach a repository that contains a custom instructions file.
 1. Click the {% octicon "kebab-horizontal" aria-label="Conversation options" %} button at the top of the Chat panel, or the top right of the immersive page.
 1. Click **Disable custom instructions** or **Enable custom instructions**.